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Texas BBA | Prospective

Marketing Major

About the Program

The field of Marketing includes a variety of related business activities. While individual occupations within these diverse areas may be specialized, decisions in any one of them require a broad understanding of the marketing process and an ability to analyze the factors that influence it. The marketing process begins with the identification and design of products or services which will satisfy customer needs profitably. It continues with the packaging, pricing, advertising, distribution, sales promotion, and servicing of the firms’ offerings.

The major in Marketing is designed as a comprehensive study of all these activities, providing both the common background required for any marketing career and an opportunity for specialization based on the student's interests.

This broadly designed major is appropriate for careers in:

  • marketing management
  • promotional strategy
  • personal selling and sales management
  • retail merchandising and management, and
  • marketing research

Knowledge of product design, advertising, pricing, consumer behavior and distribution management is also essential. Careers in brand management or marketing research may require additional education (e.g., an MBA). Additional experience provided by internships can greatly facilitate the job search process.

A large percentage of the graduates with a BBA in Marketing from UT are employed as sales representatives, usually for large consumer products or industrial firms, or in retailing as assistant buyers or department managers. 

Marketing Student Organizations

Sample Marketing 4-Year Sequence

This is a sample schedule intended for planning purposes only. Please consult with an Academic Advisor for more details on required courses and scheduling.

Courses in bold are prerequisites for later courses.

Freshman Year
Fall Semester Spring Semester
Calculus I Business Administration 101S
Rhetoric 306 Calculus II
Economics 304K Economics 304L
Psychology/Sociology/Anthropology MIS 301
UGS 302/303 Visual Perf. Arts
Sophomore Year
Fall Semester Spring Semester
Accounting 311 Accounting 312
Business Administration 324 Marketing 337
Statistics 309 Statistics 371G
Government 310L Government 312L
Sci & Tech Pt 1 Sci & Tech Pt 1
Junior Year
Fall Semester Spring Semester
Marketing 460 Marketing Elective
Marketing Elective International Business 350
Management 336 or Operations Management 335 Finance 357
American History American History
Sci & Tech Pt 2 Legal Environment of Business 323
Senior Year
Fall Semester Spring Semester
Marketing 353 Marketing 370
Marketing Elective Upper Division Non-Business Elective
English 316 K Free Elective
Upper Division Non-Business Elective Non-Business Elective
Free Elective Non-Business Elective

Courses Offered

Marketing: MKT

Upper-Division Courses

320F. Foundations of Marketing. Introduction to basic concepts and terminology in marketing: the process of developing marketing strategy, the role of marketing activities within the firm, external influences that affect the development of marketing strategy, and basic analytical tools appropriate to marketing decision making. Three lecture hours a week for one semester. May not be counted toward the Bachelor of Business Administration degree. Prerequisite: Upper-division standing.

337. Principles of Marketing. Restricted to students in a business major. Designed to expand the student's understanding of the marketing system and basic marketing activities and to provide a framework for marketing strategy development and implementation of marketing tools and tactics. Three lecture hours a week for one semester. Marketing 337 and 337H may not both be counted. Prerequisite: Credit or registration for Accounting 312 or 312H, Business Administration 324 or 324H, and Statistics 309 or 309H.

337H. Principles of Marketing: Honors. Restricted to students admitted to the McCombs School of Business Honors Program. Designed to expand the student's understanding of the marketing system and basic marketing activities and to provide a framework for marketing strategy development and implementation of marketing tools and tactics. Three lecture hours a week for one semester. Marketing 337 and 337H may not both be counted. Prerequisite: Accounting 312H and credit or registration for Business Administration 324H.

338. Promotional Policies. Restricted to students in a business major. Analysis of the use of promotional methods in marketing: advertising, personal selling, sales promotion, and indirect promotion; their social and economic consequences; their coordination and relationship to other business functions. Three lecture hours a week for one semester. Prerequisite: Marketing 337 or 337H.

140S, 240S, 340S, 440S, 540S, 640S, 740S, 840S, 940S. Topics in Marketing. This course is used to record credit the student earns while enrolled at another institution in a program administered by the University's Study Abroad Office or the school's BBA Exchange Programs. Credit is recorded as assigned by the study abroad adviser in the Department of Marketing. University credit is awarded for work in an exchange program; it may be counted as coursework taken in residence. May be repeated for credit when the topics vary.

353. Internship in Marketing and International Business. Restricted to students in a business major. Focuses on students' career goals through academic discussion and evaluations, while placing students in professional internships with public and private enterprises. Internship and discussion hours to be arranged. Offered on the pass/fail basis only. Only one of the following may be counted toward the Bachelor of Business Administration: Accounting 353J, Business Administration 353H, Finance 353, Management 353, Management Information Systems 353, Marketing 353, Operations Management 353. May not be counted toward the student's major requirement. Prerequisite: Completion of forty-five semester hours of college coursework and consent of the departmental internship coordinator.

460. Information and Analysis. Restricted to students in a business major. The development and analysis of information for marketing management sources. Three lecture hours and one recitation hour a week for one semester. Prerequisite: Marketing 337 or 337H, and Statistics 309 or 309H.

363. Professional Selling and Sales Management. Restricted to students in a business major. Policies, operation, coordination, and control of personal selling activities in marketing organizations. Three lecture hours a week for one semester. Prerequisite: Marketing 337 or 337H.

366P. Marketing Practicum. Restricted to business majors. Students apply skills in their major area and focus on additional project management skills through group projects conducted in a professional setting. Students may work with a private or a public enterprise. The equivalent of three lecture hours a week for one semester. Prerequisite: Forty-five semester hours of college coursework and consent of instructor.

370. Marketing Policies. Restricted to students in a business major. A capstone course focusing on case studies of advanced marketing problems, including analysis of markets, promotional planning, pricing, and distribution coordination. Designed to help the student develop a comprehensive understanding of marketing policy and strategy formulation. Three lecture hours a week for one semester. Prerequisite: Finance 357 or 357H, and Marketing 460; credit or registration for one of the following: Accounting 353J, 366P, Business Administration 353H, Finance 353, 366P, Management 353, 366P, Management Information Systems 353, 366P, Marketing 353, 366P, Operations Management 353, 366P; and six additional semester hours of coursework in marketing.

370K. Retail Merchandising. Restricted to students in a business major. Designed to familiarize the student with all the activities associated with the sale of goods and services for final consumption and to provide an overview of the decisions involved in merchandising and management, including factors that influence and determine those decisions. Three lecture hours a week for one semester. Prerequisite: Marketing 337 or 337H.

372. Marketing Seminar. Restricted to students in a business major. Three lecture hours a week for one semester. May be repeated for credit when the topics vary. Prerequisite: Marketing 337 or 337H. Additional prerequisites may be required for some topics; these are given in the Course Schedule.

  • Topic 1: Market Area Decisions.
  • Topic 2: Consumer Behavior.
  • Topic 3: Implementing Marketing Concepts. Implementation of marketing concepts in a real-world setting through participation in marketing projects with area companies. Additional prerequisite: Consent of instructor.
  • Topic 4: Global Marketing. May be used in place of International Business 372 in fulfilling the requirements of the major in international business.

179C, 379C. Problems in Marketing. Restricted to students in a business major. Conference course. Only two of the following may be counted toward the Bachelor of Business Administration: Accounting 179C, 379C, Finance 179C, 379C, International Business 179C, 379C, Legal Environment of Business 179, 379, Management 179C, 379C, Management Information Systems 179, 379, Marketing 179C, 379C, Operations Management 179, 379, Real Estate 179C, 379C, Risk Management 179, 379. Prerequisite: Eighteen semester hours of coursework in business and economics, six of which must be upper-division; Marketing 337 or 337H with a grade of at least C; and consent of instructor. A student registering for this course must obtain written approval from the department chair's office, on forms provided for that purpose, before the first meeting of the course.

Student-Submitted Videos About the Marketing Program

These videos were submitted via the McCombs Next Top Major contest, which pitted student-produced films about all McCombs School majors against each other to voted on by students, family and friends. Watch all of the McCombs Next Top major films here.

<p>McCombs Next Top Major video submission</p>