In the fall and spring of every year, the Undergraduate Business Council hosts a case competition open to all McCombs students. Case competitions give students the opportunity to showcase their business talents in a week-long competition where they are presented a real-world business problem. Corporate sponsors write each case and judge the competition. In the past, winners of the competition have represented McCombs in larger competitions like the USC Marshall Cup Case Competition and the International Case Competition in Hong Kong. Case prizes for the top three winning teams usually range from $500-$2000. Previous sponsors have included: ConocoPhillips, General Motors, Ford Motor Company, Shell, Target and OtherInbox. This program provides students a wonderful opportunity to develop problem-solving skills while gaining exposure to major companies and varying industries.
The 2012 Spring Case Competition will be held in April.
Next One's On Me, or NOOM, is a local Austin technology start-up whose goal is to use technology to create a product which inspires generosity. NOOM allows customers to send gifts of coffee, ice cream, or meals to their friends which can be redeemed at any of their participating vendors.
Topic: What strategy can NOOM use to break into the market of college campuses nationwide?
1st Place: OPrime Advisory
2nd Place: Spindletop Solutions
3rd Place: Nexus Solutions
Target is the second-largest discount retailer in the United States. The company operates in the United States and Canada and online at Target.com.
Topic: How can Target better utilize technology to innovate its food strategy so its guests think of Target first when it comes to food?
1st Place: Wayne Enterprises
2nd Place: Austin Consulting Group
AT&T Advertising Solutions
AT&T is the world’s leading provider of IP-based communication services to businesses. AT&T also has the nation’s largest 4G network – covering 275 million people and the largest international coverage of any U.S. wireless carrier, offering the most phones that work in the most countries. AT&T has a wireless, wireline, and advertising solutions segment.
AT&T Advertising Solutions segment sells print, mobile and internet advertising for small to medium sized business across the United States.
Topic: Focusing mainly on AT&T Advertising Solutions, develop a strategy for AT&T to keep the yellow pages product vibrant as long as possible and address competition on the internet side.
ConocoPhillips, the third-largest U.S. integrated Energy Company, focuses on delivering energy responsibly to the world. The company operates in more than 30 countries, and is the fourth-largest refiner worldwide. ConocoPhillips also is a major producer of petrochemicals and plastics.
Topic: Propose a strategy for the new downstream company to successfully manage the marketing of branded fuels in the United States.
1st Place: Arbitrage Capital Group
2nd Place: Delta
General Motors is a global automobile manufacturer. The company operates in over 120 countries and sells its cars under a variety of brand names that include Buick and Chevrolet. With 9.025 million vehicles sold in 2011, General Motors is one of the top automakers in the world.
Topic: Marketing to get young people interested the Chevy Cruz.
1st Place: Engineuity
2nd Place: Meridian Solutions