Case Competition
In the fall and spring of every year, the Undergraduate Business Council hosts a case competition open to all McCombs students. Case competitions give students the opportunity to showcase their business talents in a week-long competition where they are presented a real-world business problem. Corporate sponsors write each case and judge the competition. In the past, winners of the competition have represented McCombs in larger competitions like the USC Marshall Cup Case Competition and the International Case Competition in Hong Kong. Case prizes for the top three winning teams usually range from $500-$2000. Previous sponsors have included: ConocoPhillips, General Motors, Ford Motor Company, Shell, Target and OtherInbox. This program provides students a wonderful opportunity to develop problem-solving skills while gaining exposure to major companies and varying industries.
The 2012 Spring Case Competition will be held in April.
Spring 2012
Target
Target is the second-largest discount retailer in the United States. The company operates in the United States and Canada and online at Target.com.
Topic: How can Target better utilize technology to innovate its food strategy so its guests think of Target first when it comes to food?
Competition Results
1st Place: Wayne Enterprises
Ryan Crestani
Doug Daniels
Jacob VandeVanter
UZ Zhan
2nd Place: Austin Consulting Group
Lisa Kao
Kevin Mei
Adam Petras
Nakul Shah
Additional Sponsors
Fall 2011
ConocoPhillips
As the third-largest U.S. integrated Energy Company, ConocoPhillips focuses on delivering energy responsibly to the world. The company operates in more than 30 countries, and is the fourth-largest refiner worldwide. Conoco Phillips also is a major producer of petrochemicals and plastics.
www.conocophillips.com
Topic: Propose a strategy for the new downstream company to successfully manage the marketing of branded fuels in the United States.
Competition Results
1st Place: Arbitrage Capital Group
Daniel Amin
Carlos Bencomo
Anisha Sutaria
Seongeun Yoon
2nd Place: Delta
Rahul Sangal
Kevin Chiu
David Casso
Lee Wang
Additional Sponsors
Spring 2011
General Motors
General Motors is a global automobile manufacturer. The company operates in over 120 countries and sells its cars under a variety of brand names that include Buick and Chevrolet. With 9.025 million vehicles sold in 2011, General Motors is one of the top automakers in the world.
www.gm.com
Topic: Marketing to get young people interested the Chevy Cruz.
Competition Results
1st Place: Engineuity
Robert Huynh
Lee Wang
Constantin Bereznitsky
Skyler Kanegi
2nd Place: Meridian Solutions
Alex Hodges
Luke Fernandez
Jay Shah
Satvika Ananth
Additional Sponsors