The money raised by the BBA Legacy campaign, as well as alumni donations, feeds into an account called the BBA Alumni Endowed Excellence Fund. This money is managed by UTIMCO
and pays out returns each year that are appropriated by the deans to various student programs including student organizations, career services, etc.
Students can also choose to donate to a specific academic department or organization. Their donation will still count in the participation rate for the BBA Legacy campaign.