Most people start their consulting practice with a marquis client or two. But a key benefit of working with a consultant is his or her experience with a broad range of clients. In addition, you never want to be dependent on a few clients—because if you lose one, you might not survive. To be successful, consultants need a rich pipeline of clients.
But, how do you build a pipeline?
Join us for an inspiring, practical webinar, designed specifically for MBAs, and led by Robbie Kellman Baxter. Robbie has enjoyed tremendous success as an independent consultant, and is willing to share her tips with her fellow alumni. You’ll learn how to:
• Prime the pump and build awareness
• Attract prospects through thought leadership
• Generate referrals to higher level buyers
• Leverage your professional and academic affiliations to build your practice
• Find ways to network that feel authentic and actually work
• Make rain during a dry spell
• Orchestrate prospect meetings that result in business
• Identify and break through the roadblocks that hold you back
If you’re a successful professional services provider, or even if you’re just getting started and want to move quickly to build a successful practice, you need this webinar.
Robbie Kellman Baxter brings over twenty years of strategy consulting and marketing expertise to Peninsula Strategies. Her clients have included startups and mid-sized venture-backed companies as well as industry leaders such as Netflix, Yahoo!, Oracle, and eBay. Over the past 10 plus years, Peninsula Strategies has advised nearly 100 organizations on growth strategy.
Robbie has presented to alumni organizations at Stanford, Harvard, and Haas, as well as chapters of the Product Development and Management Association, the Business Marketing Round Table, and Women in Consulting. She has been quoted on business issues in the Wall Street Journal, eCommerce Times, and Tampa Bay Journal, and has been asked to write articles for American Venture, Marketing Profs, and Management Consulting News. Her book “The Membership Economy” by McGraw-Hill is scheduled for release spring 2015.
Robbie’s expertise with companies in the emerging membership economy extends to include SaaS models, subscription models, and the implications of social mobility. She applies marketing discipline to business strategy, whether serving as a retained advisor to the leadership team, conducting market research and validation to assess new opportunities, or developing and implementing marketing programs to identify, generate, and retain new leads and customers. Robbie sets aside a portion of her schedule to speak to, mentor, and coach independent consultants.
She received her MBA from the Stanford Graduate School of Business, graduated with honors from Harvard College, and is an active volunteer with both institutions. RSVP today