CCIMS facilitates interaction between industry, students, and marketing faculty, creates experiential learning opportunities, and enables real world problem solving to drive excellence in marketing education at the McCombs School of Business. As a result, marketing executives will have access to fresh and creative ideas, our students will be better prepared to exceed industry expectations upon graduation, Marketing will be a leading program at McCombs, and our faculty research will be informed by industry’s pressing challenges. 

New McCombs Brand Experience

Breakthrough in Collaborative Experiential Marketing Education
CCIMS in collaboration with the CCIMS Marketing Fellows, offers real-world opportunities to experience live marketing roles, with actual results responsibility. The first effort is being piloted by two Marketing Fellows MBA students who are working as the brand team for the chocolate drink Yoo-hoo, a $100 million Dr Pepper Snapple Group (DPSG) brand. Read more.

The Wall Street Journal published an article featuring this new learning opportunity – Real Work for Future M.B.A.s.

Recent CCIMS Event

McCombs Marketing Conference 2012
Insights and Actions for Tomorrow’s Marketing Challenges
February 16 & 17, 2012
The first annual McCombs Marketing Conference was co-hosted by the Center for Customer Insight & Marketing Solutions (CCIMS) and the CCIMS Marketing Fellows MBA students. This two-day conference spotlighted trends shaping innovation in marketing. The program focused on how these trends affect the current marketplace and how marketers can capitalize on the trends to position themselves ahead of their peers.

For a summary of the event read impressions from two Marketing Fellows:
Highlights: McCombs Marketing Conference 2012
Brief: Insights and Actions for Tomorrow's Marketing Challenges- McCombs Marketing Conference 2012