Marketing Faculty Research Articles Published in 2011
Holger Ernst, Wayne D. Hoyer , Manfred Krafft, and Katrin Krieger. 2011. Customer relationship management and company performance-the mediating role of new product performance. Journal of Academy of Marketing Science 39(2), 290-306.
Pravin Nath and Vijay Mahajan . 2011. Marketing in the C-Suite: A Study of Chief Marketing Officer Power in Firms' Top Management Teams. Journal of Marketing 75(1), 60-77.
Jungkeun Kim, Raghunath S Rao , Kyeongheui Kim, and Akshay Rao. 2011. More or Less: A Model and Empirical Evidence on Preferences for Under and Over Payment in Trade-in Transactions. Journal of Marketing Research 48(1), 157-171.
Garrett P Sonnier and Andrew Ainslie. 2011. Estimating the Value of Brand Image Associations: The Role of General and Specific Brand Image. Journal of Marketing Research 48(3), 518-531.
Oliver Rutz and Garrett P Sonnier . 2011. The Evolution of Internal Market Structure. Marketing Science 30(2), 2740289.
Garrett P Sonnier , Leigh M. McAlister , and Oliver Rutz. A Dynamic Model of the Effect of Online Communications on Firm Sales. Marketing Science, forthcoming.
Ying Zhang and Szu-chi Huang. How Endowed versus Earned Progress Impacts Consumer Goal Commitment and Motivation. Journal of Consumer Research, forthcoming.