Centers | CCIMS

Faculty & Research

Part of CCIMS’ mission is to sponsor and disseminate research on issues of common interest to marketing faculty and to the Center’s sponsor companies.

Research Highlights

Marketing Faculty Research Articles Published in 2011

Wayne HoyerHolger Ernst, Wayne D. Hoyer , Manfred Krafft, and Katrin Krieger. 2011. Customer relationship management and company performance-the mediating role of new product performance. Journal of Academy of Marketing Science 39(2), 290-306.


Vijay MahajanPravin Nath and Vijay Mahajan . 2011. Marketing in the C-Suite: A Study of Chief Marketing Officer Power in Firms' Top Management Teams. Journal of Marketing 75(1), 60-77.

Raghunath RaoJungkeun Kim, Raghunath S Rao , Kyeongheui Kim, and Akshay Rao. 2011. More or Less: A Model and Empirical Evidence on Preferences for Under and Over Payment in Trade-in Transactions. Journal of Marketing Research 48(1), 157-171.  

Garrett SonnierGarrett P Sonnier and Andrew Ainslie. 2011. Estimating the Value of Brand Image Associations: The Role of General and Specific Brand Image. Journal of Marketing Research 48(3), 518-531.
Oliver Rutz and Garrett P Sonnier . 2011. The Evolution of Internal Market Structure. Marketing Science 30(2), 2740289.

Leigh McAlisterGarrett P Sonnier , Leigh M. McAlister , and Oliver Rutz. A Dynamic Model of the Effect of Online Communications on Firm Sales. Marketing Science, forthcoming.

Ying Zhang Ying Zhang and Szu-chi Huang. How Endowed versus Earned Progress Impacts Consumer Goal Commitment and Motivation. Journal of Consumer Research, forthcoming.

Marketing Faculty Listing

 Mark Alpert
 Susan Broniarczyk
 Shelby Carter - Adjunct
 Eli Cox
 William Cunningham
 Linda Golden
 Wayne Hoyer - Department Chair
 Julie Irwin
 Vijay Mahajan
 Leigh McAlister
 Robert Peterson
 Associate Professors
 Andrew Gershoff
 Kate Gillespie
 Frenkel Ter Hofstede
 Rajagopal Raghunathan
 Raji Srinivasan
 Assistant Professors
 Jade DeKinder
 Jason Duan
 Ty Henderson
 Romana Khan
 Raghunath Rao
 Garrett Sonnier
 Ying Zhang
 Senior Lecturers
 Linda Gerber
 Kapil Jain
 Kate Mackie
 Herb Miller
 Kevin Williams
 Ben Bentzin
 Elizabeth Danon-Leva
 D. Michael Dodd
 Alex Gabbi
 Richard Grant
 John Highbarger
 Bill Peterson
 Marvin K. Roberts III
 Stephen Walls
 Edward Cundiff - Emeritus
 Robert Green - Emeritus
 Karl Henion - Emeritus
 David Huff - Emeritus

Marketing Faculty Areas of Interest

The Marketing Department at the University of Texas at Austin is distinguished and diverse. The faculty is widely published and numerous professors have received teaching excellence awards. General areas of interest of departmental tenure-track faculty members are listed below.

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Page last updated: 12/12/2014