October 21, 2011
CCIMS Fall Roundtable—"Multicultural Marketing"
This year’s CCIMS Fall Roundtable will focus on Multicultural Marketing. Driven by sweeping changes in the demographic landscape as well as the homogenizing effects wrought by consumer-oriented technologies, questions surrounding multicultural marketing are becoming quite central to all marketing efforts. CCIMS will host an interactive half-day session including presentations and panel discussion with experts in this field.
The event will be held at the McCombs School of Business. More details will be shared soon. We hope to see you this fall.
February 16 & 17, 2012
The McCombs Marketing Conference 2012—"Tackling Tomorrow's Marketing Challenges"
CCIMS, in conjunction with the CCIMS Marketing Fellows, will host an inaugural McCombs Marketing Conference this spring. This two-day conference will bring together thought leaders in the Marketing industry, corporate sponsors of CCIMS, local companies, MBA students, and McCombs faculty to discuss trends shaping innovation in Marketing. Focus will be on how these trends are affecting the current market place and how to capitalize on these trends to position oneself ahead of their peers.
The vision of this new initiative at McCombs is to shape the future of marketing by making this conference an ownable piece of thought leadership by the Texas MBA program in the Marketing industry.