CCIMS facilitates interaction between industry, students, and marketing faculty, creates experiential learning opportunities, and enables real-world problem solving to drive excellence in marketing education at the McCombs School of Business. As a result, marketing executives will have access to fresh and creative ideas, our students will be better prepared to exceed industry expectations upon graduation, marketing will be a leading program at McCombs, and our faculty research will be informed by industry’s pressing challenges.
McCombs Marketing Conference 2013
The Entrepreneurial Marketing Mindset
February 21 & 22, 2013
The second annual McCombs Marketing Conference was co-hosted by CCIMS and the CCIMS Marketing Fellows MBA students. In order to meet today’s marketing challenges, organizations are rethinking traditional business models and organizational structures to create new value for customers. This year's conference focused on entrepreneurial marketing, exploring how marketing leaders are crafting new businesses, extending the customer value-chain, supporting venture programs, and promoting entrepreneurial thinking within their organizations.
View an attendee retrospective of the event.
New McCombs Marketing Labs Program
Breakthrough in Collaborative Experiential Marketing Education
CCIMS, in collaboration with the CCIMS Marketing Fellows, offers real-world opportunities to experience live marketing roles with actual results. The first effort is being piloted by two Marketing Fellows MBA students who are working as the brand team for the chocolate drink Yoo-hoo, a $100 million Dr Pepper Snapple Group (DPSG) brand. Read more.
The Wall Street Journal published an article featuring this new learning opportunity: Real Work for Future M.B.A.s.