General Info

The International Marketing Program in Paris provides students with the opportunity to earn six UT credits at ESCP-Europe, one of the oldest leading business schools in the world. Courses are supplemented with company visits and cultural excursions throughout Paris. Become immersed in the robust Parisian lifestyle and quickly discover why Paris is continually rated one of the best European cities for business and leisure!

• Program Duration: Five weeks, first summer session (June 4- July 5, 2012)
• Eligibility: This program is open to UT undergraduates with a minimum 2.5 GPA. Please note, meeting the minimum requirements does not guarantee acceptance into the program.
• Pre-reqs: Successful completion of the following course by summer of participation: MKT337, ADV318J or MKT320F.  Special note for BBA students:  ADV318J/MKT320F may be taken to participate in the program. However, they will not substitue for MKT337. This means that upon return from the program, you will still need to take MKT337 if this is a prerequisite for other classes.
  

Academics

About Your Courses

1. International Marketing and Consumer Behavior – Taught by UT faculty
   MKT 372.4 (will also count for IB372 or IB320F)
   See the course syllabus 
2. Trade, Financial Markets and Negotiations in the EU- Taught by ESCP faculty
   IB372 (will also count for IB350). 
   See the course syllabus when available

       Typically, courses take place M-Th 9-1PM. Schedule may change yearly.

About the Partner University

ESCP Europe is one of the foremost Grandes Écoles in France. Established in 1819, it is one of the oldest institutions dedicated to business education in Europe, and has campuses in five major European cities: Paris, London, Madrid, Berlin, and Turin.  It is considered one of the best business schools in France and Europe, with its Master's in Management, ranked 1st worldwide by the Financial Times. It also stands 15th in the world ranking for its Executive MBA, and in the 2009 QS Global 200 Business Schools Report the school was ranked 15th in Europe. 

Visit ESCP Europe website: http://www.escpeurope.eu/

About the Faculty

Frankel ter Hofstede

Frenkel ter Hofstede is Associate Professor of Marketing at the McCombs School of Business, University of Texas at Austin. He received his PhD at Wageningen University and spent four years on the faculty of the Graduate School of Industrial Administration, Carnegie Mellon University.

His substantive research interests are in market segmentation, international marketing, new product development, branding, and direct marketing. His methodological interests are in developing and applying methodologies to solve problems in the above-mentioned substantive areas, with a special interest in Mixture Models, Bayesian Analysis, and Markov Chain Monte Carlo estimation methods.

His papers appeared in Economics Letters, International Journal of Research in Marketing, Journal of Classification, Journal of Marketing, Journal of Marketing Research, and Marketing Science. Frenkel has taught courses in global marketing, marketing principles, and marketing research methodology. He received the award for best teacher at the undergraduate program at the Graduate School of Industrial Administration, Carnegie Mellon University For his research, he was awarded the John Hardkin award for best peer reviewed article published in Marketing Research, the William F. O'Dell award for outstanding article in the Journal of Marketing Research, and the CBA Foundation Research Excellence Award for Assistant Professors at the McCombs School of Business, University of Texas at Austin. His papers have been nominated for academic awards, including the Paul E. Green Award, IJRM best paper award, and John D.C. Little Award.

Wayne Hoyer 

Wayne D. Hoyer holds the James L. Bayless/William S. Farrish Fund Chair for Free Enterprise. Dr. Hoyer joined the faculty of The University of Texas in the Spring of 1981 after receiving his Ph.D. (1980), M.S. (1979), and B.S. (1976) from Purdue University. His major area of study is consumer psychology. Dr. Hoyer's research interests include consumer information processing and decision making, customer relationship management, and advertising information processing (including miscomprehension and humor). Dr. Hoyer has published over 60 articles in the Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Retailing, and other marketing and psychology forums. He is co-author of a textbook in consumer behavior with Deborah MacInnis (now in the 5th Edition). His teaching interests include consumer behavior, customer strategy, and integrated marketing communications. He has also taught internationally at the University of Mannheim (including one year during 2006- 7), the University of Muenster, and the Otto Bleisheim School of Management in Germany, the University of Bern in Switzerland, and was a research fellow at the University of Cambridge (UK).

Company Visits

Company visits are an important component of the International Marketing Program in Paris. They are designed to provide students with a firsthand look of important local industries and business practices.  Company visits will vary on a yearly basis, and past company visits have included:

• Fat Tire Bike Tours
• L’Oreal Paris
  
  

Cultural Excursions

Cultural Excursions provide students with an opportunity to experience the local flavor. Weekly cultural outings are coordinated on behalf of the group, including admission fees. These events are built into the program, and participation is mandatory. With this in mind, the excursions are designed to fit into the schedule and usually take place M-Th in the early evenings so as not to interfere with courses or weekend travel.  Excursions will vary on a yearly basis, and past excursions include:

• Versailles
• Musee d’ Louvre
• Evening Bateau Mouche tour on the Seine
• Notre Dame Cathedral
• Tour of Montparnasse

Weekend Excursion to Normandy, France

Le Club International des Jeunes à Paris (CIJP) & CIBER are excited to be hosting the a weekend excursion to Normandy, France this summer!  Get ready to spend two days touring the beautiful and historic French beaches with your closest friends.  This is the second year Paris students will have a chance to go on this tour and every year they tell us it was the most fun way to get to know one another since it takes place the first weekend of the program.

Details

Where: 2 day tour of Normandy and surrounding coastal cities
When: Friday, June 8 – Sunday, June 9, 2012
What: transportation, accommodations, English speaking tour guide and entrance fees
Cost: $100 USD
Deadline to sign-up and submit payment:  Monday, April 30, 2012

Detailed Itinerary

Have you ever dreamed of visiting the historical beaches at Normandy? If so, check out the full itinerary!

Registration Information

Bring $100 payment (cash, check, money order) and to the CIBER office in CBA 3.204 and we'll take care of the rest. The deadline to register and submit payment in April 30, 2012.  There are a limited number of spaces available, so sign-ups will be on a first-come, first-served basis.

Questions

Contact: Stephanie LaMarca
stephanie.lamarca@mccombs.utexas.edu
Office: CIBER - CBA 3.204

Accommodations

Participants reside in a student residence. All students will be assigned double rooms at the residence and will be able to request a roommate.

• Earliest Check-in to dorms: June 2, 2012         
• Latest Check-out of dorms: July 7, 2012

Fees and Tuition

*2011 tuition. Please check back for 2012 tuition

• For information on payment, managing your budget and financial aid, please visit our Financial Resources page.
• For information on total program cost including airfare, meals, etc, please follow this link.
  
  

Orientation, Support & Learning

Orientation Before and After the Program

As part of the CIBER experience, CIBER hosts a series of pre-departure sessions intended to prepare our students for their upcoming summer. The sessions are led by both the UT faculty and CIBER staff. Topics include useful logistical information about the city, school, courses, culture, language, and much more!

In addition, returning students will participate in a re-entry session where they will receive information on staying involved with international education and guidance on how to leverage their CIBER experience during recruiting.

On-site Support

Upon their arrival in Paris, participants will be greeted by an on-site McCombs staff (known as the cultural liaison) who will be available full-time throughout the duration of the program, and will coordinate group activities and cultural excursions. The liaison is usually a UT graduate student, and is knowledgeable on the language, city and culture of the host country. The liaison will live with the students on-site, and is available to assist the students with any questions or concerns. For convenience, the liaison carries a local cell phone at all times, and is easily reached for emergencies. In addition, the liaison serves as the main communication line between the CIBER office and the abroad program and remains in close communication with CIBER throughout the program.

Cultural Learning Abroad and Beyond 

CIBER strongly believes in the impact of international experience on future intercultural skills, important for today's increasingly interconnected world. To address these important skills, CIBER summer programs feature a component designed to help students make the most of the 5 week program, facilitating cultural investigation beyond the classes and cultural excursions.

Cultural Analysis Assignment

As part of the CIBER Program, participants will be responsible for completing a short cultural analysis of the local culture. They will receive instructions and guidance through the process. In addition, each student will receive a set of materials which they can use not only during this assignment, but in their future careers. The assignment is designed to be a short, fun and enriching group activity. Upon submission, students will receive valuable feedback from CIBER staff on their analysis, and all contributions will be compiled into the class' group observations of the culture. For more information on the Cultural Toolkit Materials and to view a sample student assignment, please visit the CIBER Cultural Analysis Toolkit page.

Guidance Upon Returning

During the re-entry session, students will receive feedback and guidance from the CIBER Assistant Director on how to leverage the cultural analysis project and skills they have developed during study abroad as a differentiator in recruiting and throughout their careers. For more information on study abroad and your future career, please visit Study Abroad and Your Career.

Why Paris?

Paris, one of the world’s most popular city destinations, offers plenty of must-see historical and architectural sites including: the famous Eiffel Tower, the Mona Lisa at the Louvre Museum, and the Sun King’s Palace at Versailles.

Beyond these popular sites, Paris is also renowned for setting the pace. Today, Parisian culture is an exciting combination of stylish contemporary and romantic historical. During your summer in Paris, you will also experience the culinary side of French culture with trips to cafes and restaurants across the city.

In your courses, you will have the opportunity to visit leading businesses in France to gain insight into the business practices and principles that guide doing business in France. Past company visits include tours of: L’Oreal, Fat Tire Bike Tours, Deloitte, and Invest in France. 

Hear from the faculty:

"Our McCombs courses [abroad] are designed to give you some background on the role of France as an international business center and, at the same time, enable you to appreciate the critical part that the cultural richness of France plays in creating an atmosphere where business leaders want to be located.”- Stuart Singer, Professor Accounting