Center for Research on Electronic Commerce (CREC)
The Center's vision is assuring that electronic commerce processes and applications achieve their efficient outcomes promised by the digital age. We implement that vision in interdisciplinary research focusing on developing technologies and applications that increase business productivity, consumer satisfaction, market efficiency, society's welfare and the effectiveness of government policies.
The scope of the Center's research covers a broad range of activities characterized by the use of enabling digital technologies in communications infrastructure, computer and other enabling technologies that lay the foundation of the market. This foundation allows innovative digital processes (like intranets, extranets, virtual firms, online search and marketing, online auctions and market-making mechanisms, logistics-based distribution and real time consumption) and products (digital currency, smart products and remote/real-time services) to enhance, and replace, physical processes and products. Government agencies and policies also play a critical role in determining the outcome of this new market economy. The Center's major research areas cover these broad issues like market infrastructure to policies through the strength of its multidisciplinary body of researchers.