What they do : Ordoro is a simple, web-based order manager for small online retailers. Ordoro's goal is to improve business productivity on back-end order fulfillment activities, allowing the business owner to focus on critical front-end revenue generating activities. The current alternative is Outlook and Excel, which must be manually updated and cataloged. This software-as-a-service works seamlessly with shopping cart, shipping and accounting software tools. Ordoro simplifies the IT needs of the merchants, drives down their total cost of ownership and, most importantly, saves them time.
How we helped : The Texas Venture Labs team focused on lead generation, competitive analysis, and online marketing strategy for Ordoro. TVL Associates generated in excess of 100 new sales leads for Ordoro to pursue, resulting in several demos, valuable product feedback and sales. The team also conducted phone calls with potential customers and competitors to learn more about the customer pain.
The latest: Ordoro has continued to make progress since participating in the TVL accelerator, and has raised $2.7M in venture funding since the Fall of 2010.
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