Centers | Texas Venture Labs

People Pattern Corporation

People Pattern has developed a machine-learning segmentation & user classification platform that uses insights from both proprietary & open data. Armed with insights from People Pattern, marketers and brand managers can engage the right target audience with the appropriate message at the optimal time. People Pattern’s unique approach is built on a foundation of large-scale machine learning algorithms that correlate audience social media activity and off-line data sources such as customer loyalty programs and transactions. Through its innovative technology, marketing executives are able to gain insights and a much deeper understanding of their audience and subsequent segments than was previously possible.

How TVL Helped: TVL researched the competitive landscape for People Pattern, and results from this research were incorporated into product positioning and pricing decisions.  TVL also research legal risks the company might face.  People Pattern recently completed a fundraising round, where the company raised $4.5M.

Page last updated: 8/28/2014