What they do : Due to digital disruption in the music industry, independent hip-hop artists are having a difficult time breaking into major record labels to reach their mainstream audience, and major labels are tentative to make large upfront investments for unproven artists. ThaTrunk.com solves this problem by leveraging a proprietary digital music platform that delivers base services: marketing and advertising, digital distribution, revenue management and virtual A&R services.
How we helped : Texas Venture Labs primarily contributed to ThaTrunk’s marketing strategy, particularly in researching radio markets to target, as well as potential channel partners in those markets. The team helped decide the initial beachhead markets. Additionally, the team worked with ThaTrunk on developing a funding strategy, analyzing when infusions of capital would be most beneficial for the company’s growth.
The latest: ThaTrunk.com will be launching the beta version of the website in first quarter of 2011, with a base of over 800 independent hip-hop artists who have expressed the intent to upload at least one album.
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