Company overview: Waldo Networks is aggressively developing solutions to the problem of home based chronic disease management for the millions of mostly elderly people who suffer from chronic diseases like Diabetes, Hypertension and Congestive Heart Failure. The company’s initial product, the Waldo Health System (“Waldo Health”) is intuitive and fun to use yet is based on serious and proven medical concepts.
How TVL helped: The TVL deal team largely focused on redefining Waldo’s branding and marketing strategy. The team conducted this and other work to aid the company in preparation for raising a B-round of financing. Additionally, the TVL students completely redesigned the company’s website by enhancing the user interface and developing new content to reflect the company’s new branding identity.