Digital Harmony Games was founded on the principle that future gaming will require quality content delivered directly to the consumer. Explosive growth in gaming demographics, emerging social platforms, and consumer friendly technologies, have created major disruptions within the industry. And while the retail/console market has hit stagnant growth, the online and mobile segments have rocketed into a multi-billion dollar industry with double digit growth projections for the foreseeable future.
How TVL helped: Texas Venture Labs’ first focus was to better validate the market opportunities in social casual games and developer tools. Second, the TVL deal team conducted an in-depth competitive analysis on both social casual games competitors and developer tools competitors. Lastly, the students completed a case study on one of Digital Harmony Games main competitors, thus validating the company’s proposed business model, pricing strategy, and marketing strategy.