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Official and Corporate Logo Usage Rules

These guidelines are based on rules and regulations issued by The University of Texas Board of Regents and on the policies of the University of Texas Office of Trademark Licensing. The information below is our best effort to interpret these rules. In all cases, the original system guidelines take precedence over these guidelines. 

Using Official University/Names and Corporate Logos (PDF)

Recognizing Corporate Sponsors

When private corporations support school events through participation of speakers or underwriting the costs of an event, you may recognize this support on publications, promotional items and the Web. However, the guidelines vary depending upon the type of use and the type of organization (student organization or official department, program or center).

Naming Events

For student organization events, the university or school name may not be used. “McCombs Finance Challenge” is not okay, but “Finance Challenge at McCombs” and "Deloitte Consulting Challenge at McCombs" are okay. When McCombs or the university name is placed after the event name it denotes the factual location of the event rather a co-branded event name.

Promotional Items (such as T-shirts, caps, pens and other give-away items)

Departments/Programs

Advertisements for and co-branding with corporate sponsors are not allowed at the university. Corporate logos may not be used on promotional items that also use McCombs or university logos or the university/McCombs name. Stylistic representations of McCombs or university logos are also not allowed.

When recognizing sponsors on promotional materials, it is best to list the company name (instead of their logo). The sponsor's name should be the same size, color, typeface as the rest of the statement. Verbiage such as "Special thanks to ...., Thanks to our sponsors ...."

Departments/programs may use corporate logos with the university or McCombs name (not logo) when the name is used in a “factual” manner, not as a trademark or trademarked phrase or integrated with a corporate logo or design. For example, listing the university/McCombs as a location of an event. The text size and font must be the same as other event information on the item.

When corporate logos are allowed (see above), they may not be presented in a manner that indicates a partnership between the university and a sponsor. Design elements that integrate the corporate logo with the university or school name will not be approved.

All promotional items using corporate logos, official university or McCombs logos, or the university/McCombs/Texas name, must be submitted to the Office of Communications, Marketing and Public Affairs for approval. You are required to used a licensed vendor in good standing if university funds are used for payment.

Student Organizations

The preferred method of recognizing sponsors on promotional materials is to use the company name (instead of their logo). The sponsor name should be the same size, color and typeface as the rest of the statement. Verbiage such as "Special thanks to ...., Thanks to our sponsors ...." is appropriate.

In general, registered student organizations may not use official university or McCombs logos or corporate logos on promotional items. Corporate logos may be used on t-shirts and caps as they are items of apparel. Registered student organizations may use the university and McCombs name in a "factual" manner, such as listing the university or McCombs to indicate location of the event. The text must be the same as other event information on the item.

All promotional items using corporate logos, official university or McCombs logos, or the university/McCombs/Texas name, must be submitted to the Office of Communications, Marketing and Public Affairs for approval.

Feel free to contact the Office of Communications, Marketing and Public Affairs with any questions you may have.

Publications/Printed Materials

Student Organizations and Departments/Programs

Corporate logos may be used on printed materials (fliers, brochures, programs, etc.) provided that the event or program is supported by a McCombs program/department (through funding, facilitation or supervision). The supporting program or department name must also be listed on the publication.

Web

Student Organizations and Departments/Programs

Corporate logos may be used on the Web provided the event or program being promoted is supported by a McCombs program or department (through funding, facilitation or supervision). The supporting organization name must be listed on the site.

Corporate names or logos must link to a general corporate Web site that does not directly promote products or services for sale or offer endorsements, price information, comparisons or inducements. Marketing verbiage such as, "Give them a call, Visit their Web site, or special pricing for students" is not allowed.

Corporate logos should not exceed 160 pixels x 125 pixels and may not be larger than an official university logo on the same page.

Registered student organizations must put the following statement on the bottom of their Web site home page:

"[name of student org.], a registered student organization, and is not an official publication of The University of Texas at Austin and does not represent the views of the university or its officers.”