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Departments | Marketing
  • Kate teaching

    Kate Mackie – winner of the MBA program’s 2011-12 Joe D. Beasley Award for excellence in teaching.

  • American Marketing Association

    AMA UT – market remarkably

  • Marketing chair Hoyer

    Wayne Hoyer – Department Chair, Director CCIMS
    Through CCIMS' new experiential program, MBA Students now manage the Yoo-hoo brand.       
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  • BBA students in class

    Students tackle key business issues for some of Texas’ top Fortune 1000 companies.

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  • McAlister

    World-renowned experts in research-
    Leigh McAlister recognized as
    2011 Outstanding Reviewer, Journal of Marketing
    Meet our faculty

  • PHD Students working

    The University of Texas Marketing Ph.D. program at McCombs - delivering the highest quality of doctoral education, and world-class faculty

  • Austin City Limits

Department of Marketing

Marketing named #3 top job of the future on 247wallst.com

#3. Market Research Analysts and Marketing Specialists
> Pct. increase: 41.2%
> Total new jobs (2010-2020): 116,600
> Median income: $60,570
> States with the most jobs per capita: Delaware, Massachusetts, New York

Market research analysts work in most industries, monitoring and forecasting marketing and sales trends, as well as collecting and analyzing data on their companies’ products or services. To become a market research analyst, a bachelor’s degree is typically required, though many analysts have a master’s degree. Citing increases in the use of market research across all industries, the BLS projects the number of positions in the field will rise to almost 400,000 by 2020. Top-earning market research analysts made more than $111,440 annually. Read more

  • Ranked #4 by U.S. News & World Report
  • Prepare yourself for fast-paced marketing environments
  • Opportunities to manage national brands
  • Prepare to play an important role in strategic decision making
  • Faculty ranked 6th nationally in research
  • Actualize your potential as a researcher
Departments-Marketing