Department of Marketing
Faculty Request Forms
Faculty Media
"Raji Srinivasan on Marketing: Tectonic shifts in a Recession"
"Without good marketing, it’s difficult to be successful"
"It all starts with the customer"
"Marketing is actually very analytical"
"Figuring out what makes people tick"
How Business Engages with the Marketplace
Enhancing corporate competitiveness and delivering customer value is just the beginning point for faculty and students in the Department of Marketing. Product characteristics, pricing, customer behaviors, market segmentation and brand strategy are all put under the research microscope at McCombs, and taught with innovation and rigor. The result is a top-10 nationally ranked marketing program according to U.S. News & World Report
Solving Real-World Problems
Marketing students get more than a classroom education. Class projects often give students the chance to tackle key business issues for some of Texas’ top Fortune 1000 companies. Many also participate in direct consulting projects through the MBA Plus or ENHANCE programs. They conduct market segmentation studies for national retailers, explore the economic viability of new fuel technologies or study customer behaviors that guide product development decisions. Students are also eager to test their skills against peers from other leading business schools by participating in national case competitions. McCombs teams consistently bring back the top prize at these competitions, including a recent win at the L’Oreal Brandstorm Competition.
Earning Academic Reputation Through Thought Leadership
McCombs marketing faculty include world-renowned experts on global markets, consumer behavior, advertising perception, market distribution, media strategies and market technologies. That’s the short list. Our faculty members are exploring fundamental issues on a wide range of marketing topics, from the application of marketing data to complex business decisions to the development of emerging markets in Africa, Asia and South America. Visit our faculty profiles for a glimpse at the broad array of marketing insights each is creating within the industry.
Department Chair
Professor Wayne Hoyer was named department chair in June of 2010. He has shared his exceptional teaching skills and research with the university since 1981, publishing more than 60 articles as well as teaching internationally. In addition, he has received numerous awards for both his teaching and research.