"Without good marketing, it’s difficult to be successful" - Wayne Hoyer
Solving Real-World Problems
Marketing students get more than a classroom education. Class projects often give students the chance to tackle key business issues for some of Texas’ top Fortune 1000 companies. Many also participate in direct consulting projects through the MBA Plus or ENHANCE programs. They conduct market segmentation studies for national retailers, explore the economic viability of new fuel technologies or study customer behaviors that guide product development decisions.
Students are also eager to test their skills against peers from other leading business schools by participating in national case competitions. McCombs teams consistently bring back the top prize at these competitions, including a recent win at the L’Oreal Brandstorm Competition.
Professor Wayne Hoyer was named department chair in June of 2010. He has shared his exceptional teaching skills and research with the university since 1981, publishing more than 60 articles as well as teaching internationally. He has received numerous awards for both his teaching and research.