Mark Alpert

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MARK ALPERT, Professor, Department of Marketing: Foley's Professorship in Retailing,

Professor Alpert joined The University of Texas faculty in 1968. He previously taught at California State University Long Beach. He received his B.S. degree from the Massachusetts Institute of Technology in Industrial Management and Mathematics and his M.B.A., M.S., and D.B.A. degrees from the University of Southern California where he specialized in marketing, applied math, management, and economics. He was a Visiting Professor of Business at the University of Pittsburgh in 1978. Professor Alpert is the author of Pricing Decisions and co-author of Managerial Analysis in Marketing. He's authored or co-authored articles in the Journal of Marketing, Journal of Marketing Research, Journal of Communication, Journal of Social Psychology, Journal of Urban Analysis, and proceedings of the Association for Consumer Research, American Marketing Association and American Institute for Decision Sciences. He has presented papers at several national conferences, and chaired the Research Methodology Track (1976) and the Buyer Behavior Track (1987) of the American Marketing Association Editors' Conference. He is a member of the Editorial Board of the Journal of Retailing (where he has twice been selected as an outstanding reviewer), and he also serves as a reviewer for several conferences and professional journals. He continues his research in the areas of communications, consumer buying attitudes, and emotional effects of music in advertising. His teaching interests involve marketing management, marketing research, and decision support for marketing managers.

Selected Publications (since 1992): (with Judy Alpert and Elliot Maltz) Purchase Occasion Influence on The Role of Music in Advertising," Journal of Business Research (March 2005), pp. 369-376. (with Rajagopal Ragunathan), "Pscyhometrics of Hotel Service Quality: Comparative Factor Structures of Alternative Market Segments," International Business And Economics Research Journal, 2, (2003, No. 9), pp. 33-40. (with Pat Brockett, Linda Golden, Richard Derrig, and Arnold Levine, “Fraud Classification Using Principal Component Analysis of RIDITs," The Journal of Risk and Insurance, 69 (2002, No. 3), pp. 341-371. Received the ARIA Research Prize for 2003, awarded to the authors "of a paper published by the American Risk and Insurance Association that provides the most valuable contribution to casualty actuarial science." "Viewer Preference Segmentation and Viewing Choice Models for Network Television," (with Roland Rust and Wagner Kamakura), Journal of Advertising, (1992).

Susan Broniarczyk

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SUSAN M. BRONIARCYZK, Professor, Department of Marketing, Sam Barshop Centennial Professor in Marketing Administration.

Her research examines consumer behavior and decision-making with a focus on brand and product management, product recommendations and advice, and gift-giving. The Society for Consumer Psychology awarded her its first Early Career Contribution Award in 2000. The American Marketing Association awarded her dissertation on branding the 1992 John A. Howard award and her research on product assortment the 2003 O’Dell Award for its long-term significance to marketing theory and practice in the Journal of Marketing Research. Her research has appeared in leading academic journals including the Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, Journal of Personality and Social Psychology, Journal of Public Policy & Marketing, Journal of Retailing, Journal of Academy of Marketing Science and Organizational Behavior and Human Decision Processes. Her research has also been featured in the media including Time Magazine, Business Week, and U.S. News and World Report. She serves as associate editor at the Journal of Marketing Research and on the editorial boards of the Journal of Consumer Research, Journal of Consumer Psychology, and Journal of Marketing. She has been active in the Association for Consumer Research serving on its advisory board, as Treasurer, and 2001 ACR conference co-chair. Professor Broniarczyk teaches brand management and consumer behavior. She received a B.S. in Marketing from the University of Illinois at Urbana-Champaign and a Ph.D. in Marketing from the University of Florida.

Eli Cox

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ELI P. COX III, Professor, Department of Marketing, La Quinta Professor of Business

Professor Cox received his B.A. (1965) and M.B.A. (1966) from Michigan State University and his D.B.A. (1973) from Indiana University. He taught at Central Michigan University from 1966 to 1968, and has been with The University of Texas since 1971. He served as Director of the Option II MBA Program from 1982 to 1985 and Department Chairman from 1985 to 1989. He's been the Director of the Business Honors Program since 1995. Professor Cox's primary research interests are in marketing strategy, the design of product warnings, and quality management. He is author of Marketing Research: Information for Decision Making (Harper & Row, 1979) and Evaluating Complex Business Reports: A Guide for Executives (Dow Jones/Irwin, 1984). He is also the editor of a collection of readings on research methodology. His research appears in journals like the Journal of Marketing, Journal of Marketing Research, Public Opinion Quarterly, and the Journal of Product Liability, and the Journal of Public Policy and Marketing.

William Cunningham

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WILLIAM CUNNINGHAM, Professor, Department of Marketing

Dr. Cunningham served as dean of the College and Graduate School of Business (1983-85), President of The University of Texas at Austin (1985-1992), and Chancellor of The University of Texas System (1992-2000). Dr. Cunningham serves on a number of public corporate boards including Southwest Airlines, Lincoln Financial, John Hancock Mutual Funds, LIN TV, and Resolute Energy Corporation. His current research interests focus on corporate governance and marketing strategy.

Linda Golden

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GOLDEN LINDA L, Professor, Department of Marketing, Marlene and Morton Meyerson Centennial Professorship in Business

Dr. Golden received her Ph.D. from the University of Florida in 1975. She's published articles in the areas of attribution theory, comparative advertising, retail image and patronage behavior, methodological scaling issues, social marketing (health and ecological issues), and risk management. She currently holds the Judd Neff Fellowship at IC2, and she's a University of Texas Humanities Institute Fellow.

Journals Professor Golden has published articles in the Journal of Marketing Research, Journal of Consumer Research, Journal of Educational Research, Journal of Urban Analysis, and Management Science, and others.

Selected Publications: Golden, Linda L. and Andrea K. Suder (1994), "Disease Demarketing: The College AIDS Challenge," Health Marketing Quarterly, Volume 11, Number 3/4, 105-123. Brockett, Patrick L., William C. Cooper, Linda L. Golden, and Utai Pitaktong (1994), "A Neural Network Method for Obtaining an Early Warning of Insurer Involvency," Journal of Risk and Insurance, September, 402-424. Brockett, Patrick L., Linda L. Golden, and Harry L. Panjer (1996), "Flexible Purchase Frequency Modeling," Journal of Marketing Research, February, 94-107. Brockett, Patrick L., W.W. Cooper, Linda L. Golden, X. Xia (1997), "A Case Study in Applying Neural Networks to Predicting Insolvency for Property and Casualty Insurers," Journal of the Operational Research Society, Volume 48, 1153-1162. Brockett, Patrick L. and Linda L. Golden (2007), “Biological and Psychobehavioral Correlates of Risk Taking, Credit Scores, and Automobile Insurance Losses: Toward and Explication of Why Credit Scoring Works,” Journal of Risk and Insurance, Volume 74, Number 1, 23-63. AWARD: 2008 American Risk and Insurance Association (ARIA) Award for Most Outstanding Research Contribution to Casualty Actuarial Science in 2007. Brockett, Patrick L., Linda L. Golden, Montserrat Guillen, Jens Perch Nielsen, Jan Parner, and Ana Maria Perez-Marin (2008), “Survival Analysis of A Household Portfolio of Insurance Policies: How Much Time Do You Have to Stop Total Customer Defection?” Journal of Risk and Insurance, Volume 75, Number 3, 713-737. Brockett, Patrick L., William W. Cooper, Linda L. Golden, Subal C. Kumbhakar, Michael J. Kwinn, Jr., Brian Layton, and Barnett R. Parker (2008), “Estimating Elasticities with Frontier and Other Regressions in Evaluating Two Advertising Strategies for U.S. Army Recruiting,” Socio-Economic Planning Sciences. Volume 42, 1-17. Stanaland, Andrea and Linda L. Golden (2009), “Consumer Receptivity to Social Marketing Information: The Role of Self-Rated Knowledge and Knowledge Accuracy,” Academy of Marketing Studies Journal, Volume 13, Number 2, 25-34. Ai, Jing, Patrick L. Brockett, and Linda L. Golden (2009), “Assessing Consumer Fraud Risk in Insurance Claims: An Unsupervised Learning Technique Using Discrete and Continuous Predictor Variables,” North American Actuarial Journal, Volume 13, Number 4, 438-458. Gilligan, Colin and Linda L. Golden (2009), “Rebranding Social Good: A Social Profit Approach,” Academy of Marketing Studies Journal, Volume 13, Number 2, 97-117. Brockett, Patrick L., Linda L. Golden, Ming Wen and Chuanhou Yang (2009), “Pricing Weather Derivatives Using the Indifference Approach,” North American Actuarial Journal, Volume 13, Number 3, 303-315.

Wayne Hoyer

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WAYNE D. HOYER, Chair and Professor, Department of Marketing: Director, Center for Customer Insight & Marketing Solutions (CCIMS), holds the James L. Bayless/William S. Farrish Fund Chair for Free Enterprise.

Dr. Hoyer joined the faculty of The University of Texas in the Spring of 1981 after receiving his Ph.D. (1980), M.S. (1979), and B.S. (1976) from Purdue University. His major area of study is consumer psychology. Dr. Hoyer's research interests include consumer information processing and decision making, customer relationship management, and advertising information processing (including miscomprehension and humor). Dr. Hoyer has published over 60 articles in the Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Retailing, and other marketing and psychology forums. He is co-author of a textbook in consumer behavior with Deborah MacInnis (now in the 5th Edition).

His teaching interests include consumer behavior, customer strategy, and integrated marketing communications. He has also taught internationally at the University of Mannheim (including one year during 2006-7), the University of Muenster, and the Otto Bleisheim School of Management in Germany, the University of Bern in Switzerland, and was a research fellow at the University of Cambridge (UK).

Selected Publications: “Customer Company Identification and the Service Profit Chain,” (with C. Homburg and J. Wieseke) Journal of Marketing, March, 2009, in press; “The Role of Cognition and Affect in the Formation of Customer Satisfaction- A Dynamic Perspective,” (with C. Homburg and N. Koschate), Journal of Marketing 70 (3), 2006, 21- 31. “The ‘Unhealthy = Tasty Intuition’ and its Effects on Taste Inferences, Enjoyment, and Choice of Food Products, (with R.Raghunathan and R, Walker- Naylor),Journal of Marketing, 70 (4), 2006, 170- 84. “Do Satisfied Customers Really Pay More? A Study of the Relationship Between Customer Satisfaction and Willingness to Pay,” (with C. homburg and N. Koschate), Journal of Marketing, 69 (2), 2005, 84-96. “The Customer Relationship Management Process: Its Measurement and Impact on Performance,” (with W.J. Reinartz and M. Krafft), Journal of Marketing Research, 16 (August 2004), 293- 305. “Humor in Television Advertising: A Moment-to-Moment Model,” (with J.L.C.M. Woltman Elpers and A. Mukherjee), Journal of Consumer Research, 31 (3) (2004), 592- 598. "Consumers’ Perceptions of the Assortment Offered on a Grocery Category: The Impact of Item Reduction," (with Susan M. Broniarczyk and Leigh McAlister), Journal of Marketing Research, (May 1998), 166-76. - Given the 2003 William F. O’Dell Award for the Outstanding Article appearing in the Journal of Marketing Research in 1998; Awarded by the American Marketing Association).. "Why Switch?: Product Category Level Explorations for True Variety Seeking Behavior," (with H.C.M. van Tryjp and J.J. Inman), Journal of Marketing Research, 33(3), 1996, 281-92. "The Effects of Brand Awareness on Choice for a Common, Repeat-Purchase Product," (with S. Brown), Journal of Consumer Research, 17 (September 1990), 141-148.. Consumer Behavior (with D. MacInnis); Boston: Houghton-Mifflin, 4th Edition, 2007.

Julie Irwin

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JULIE IRWIN,Professor, Department of Marketing, Government and Society

Julie Irwin joined the faculty in 1999. Her previous faculty appointments were at the Stern School of Business at New York University and the Wharton School of the University of Pennsylvania (visiting appointment). She received her Ph.D. in cognitive psychology from the University of Colorado, and post-doctoral training in the Quantitative Psychology division of the Psychology Department at the University of Illinois. Prof. Irwin served as an ad-hoc reviewer for a number of economics, psychology, and marketing journals. She was recently a guest editor for an issue of Journal of Consumer Psychology. In 1999 she was appointed to serve on the editorial board of Organizational Behavior and Human Decision Processes. In 1995 she was awarded a three-year National Science Foundation grant to study group decision processes. Her primary research interest is in consumer decision-making, especially issues invoking emotion, ethics, and/or risk. She also has an ongoing research interest in methodology and scaling. She has published over 20 journal articles and book chapters.

Representative Publications: Irwin, Julie R. and Gary H. McClelland, "Heuristics for Moderated Regression Models," Journal of Marketing Research, conditionally accepted. Baron, Jonathan and Julie R. Irwin, "Values and Decisions", to appear in Wharton on Decision Making, Howard Kunrether and Steven Hoch, Eds. Irwin, Julie R., "Treating individual difference predictors as continuous or categorical," and "Mediators and Moderators," Journal of Consumer Psychology, Special Issue on Methodological Concerns for the Experimental Behavior Researcher, Dawn Iacobucci, Special Editor, Fall, 1999. Irwin, Julie R., "Introduction to the Special Issue on Ethical Tradeoffs in Consumer Decision Making," Journal of Consumer Psychology, 8, 211-213. Coupey, Eloise, Julie R. Irwin, and John W. Payne (1998). "Product familiarity and the expression of preferences," Journal of Consumer Research, 24, 459-468. Irwin, Julie R. and Joan Scattone (1997). "Anomalies in the valuation of consumer goods with environmental attributes," Journal of Consumer Psychology, 6, 339-363. Irwin, Julie R. and James H. Davis (1995)."Choice/Matching preference reversals in groups: Consensus processes and justification-based reasoning," Organizational Behavior and Human Decision Processes, 64, 325-339. Irwin, Julie R. (1994)."Buying/selling price preference reversals: Preference for environmental changes in buying versus selling modes," Organizational Behavior and Human Decision Processes, 60, 431-457. Irwin, Julie R., Paul Slovic, Sarah Lichtenstein, and Gary H. McClelland (1993)."Preference reversals and the measurement of environmental values," Journal of Risk and Uncertainty, 6, 1-13. Irwin, Julie R., Gary H. McClelland, and William D. Schulze (1992)."Hypothetical and real consequences in experimental auctions for insurance against low-probability risks," Journal of Behavioral Decision Making, 5, 107-116.

Vijay Mahajan

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VIJAY MAHAJAN, Professor, Department of Marketing, John P. Harbin Centennial Chair in Business

He has received numerous lifetime achievement awards including the American Marketing Association (AMA) Charles Coolidge Parlin Award for visionary leadership in scientific marketing. The AMA also instituted the Vijay Mahajan Award in 2000 for career contributions to marketing strategy. In 2006, he received the Distinguished Alumnus Award from the Indian Institute of Technology (Kanpur) for his contributions to management research. He served as the dean of the Indian School of Business, Hyderabad, from 2002-2004.

Professor Mahajan is author or editor of twelve books including his recent 2012 book, The Arab World Unbound. These books have been translated into twelve languages. His book, The 86% Solution, received the Book-of-the-Year award (Berry-AMA) in 2007 and Convergence Marketing and Africa Rising were among the finalists for the same award in 2003 and 2010 respectively.

Professor Mahajan is also one of the world’s most widely cited researchers in business and economics (as per highlycited.com) and has been invited by more than 120 universities and research institutions worldwide for research presentations. He has also been the editor of the Journal of Marketing Research. Professor Mahajan has consulted with various Fortune 500 companies and has delivered executive development programs worldwide.

Mahajan received B.Tech in Chemical Engineering from the Indian Institute of Technology at Kanpur, his M.S. in Chemical Engineering and Ph.D in Management from the University of Texas at Austin.

Leigh McAlister

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LEIGH McALISTER, Professor, Department of Marketing, Ed and Molly Smith Chair in Business Administration

Professor McAlister received a B.A. from the University of Oklahoma (1972) and an M.S. (1975) and a Ph.D. (1978) from Stanford University. The American Marketing Association selected her thesis as the best doctoral dissertation in 1978. The Association of Consumer Researchers and the Journal of Consumer Research also selected the article from her thesis as the best article based on a doctoral dissertation in 1978. She won the 2003 O’Dell Award, the 2005 Davidson Prize for best paper in Journal of Retailing, and she was a finalist for the 2007 MSI/H. Paul Root Award for a paper in the Journal of Marketing with the most impact on practice. Her research focuses on consumers’ reactions to marketing interventions and the strategic implications of those reactions. She's published articles in Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, Marketing Science and Journal of Retailing. Her work has been supported by Procter & Gamble, HEB Grocery Co., 3M, Motorola, Frito-Lay, Philip Morris, Pepsi, Miller, McLane Distributing, and the Marketing Science Institute.

Professor McAlister has also edited: Choice Models for Buyer Behavior, 1982; ACR Proceedings, 1992; and, in 1997, she published Grocery Revolution, a book co-authored with Professor Barbara Kahn of Wharton. Professor McAlister is on editorial boards of the Marketing Science, Journal of Marketing Research, Journal of Marketing, Journal of Consumer Psychology and Marketing Letters. She's served as executive director of the Marketing Science Institute from 2003-2005. While on the faculty of the University of Washington (1978-1981), Professor McAlister was named the outstanding teacher in the Graduate School of Business. At M.I.T. (1981-1986), she won an institute-wide teaching award. In 1987, 1988, 1989, 1992, 1996, 2001, 2002 and 2006 Professor McAlister won teaching awards at The University of Texas. She was given the CBA Award for Research Excellence in 1994, and the CBA Award for Teaching Innovation in 1996.

Robert Peterson

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ROBERT PETERSON, Associate Dean for Research, John T. Stuart III Centennial Chair in Business Administration, and Charles Hurwitz Fellow, IC2 Institute

Dr. Peterson's received his doctorate from the University of Minnesota. For the past few years, he's concentrated his research and teaching interests on marketing strategy, research methodology, and the quality of self-report data. Professor Peterson has authored nearly 150 books and articles. His articles have appeared in more than three dozen journals, including Management Science, Journal of Marketing, Journal of Marketing Research, Public Opinion Quarterly, Journal of Applied Psychology, Journal of International Business Studies, Journal of Consumer Research, and Marketing Science.

Professor Peterson is a former chairman of the department, a past president of the Southwestern Marketing Association and a former vice president of the American Marketing Association. He was the president of the Academy of Marketing Science. He has served as the editor of the Journal of Marketing Research and the Journal of the Academy of Marketing Science. He's received numerous awards and honors, and currently serves on eight editorial review boards. 

Selected Publications (1995-1998): Strategic Marketing: Cases and Comments (10th ed.), Boston, MA: Allyn and Bacon, 2004 (with R. A. Kerin). Constructing Effective Questionnaires, Thousand Oaks, CA: Sage Publications, 2000. "Exploring the Implications of the Internet for Consumer Marketing," Journal of the Academy of Marketing Science, 25 (Fall 1997), pp. 329-346 (with S. Balasubramanian and Bart Bronnenberg). “Consumer Search Behavior and the Internet,” Psychology & Marketing, 20 (February 2003), pp. 99-121 (with M. Merino). “Reflections on the Use of Instructional Technologies in Marketing Education,” Marketing Education Review 12 (Fall 2002), 7-17 (with G. Albaum, J. L. Munuera, and W. H. Cunningham). “Exploring the Implications of M-Commerce for Markets and Marketing,” Journal of the Academy of Marketing Science 30 (Fall 2002), pp. 344-357 (with S. Balasubramanian and S. L. Jarvenpaa). “On the Use of College Students in Social Science Research: Insights from a Second-order Meta-Analysis,” Journal of Consumer Research 28 (December 2001), pp. 450-461.

Andrew Gershoff

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ANDY GERSHOFF, Associate Professor, Department of Marketing

Professor Andy Gershoff is a longtime Longhorn and a new member of the McCombs community. Andy earned an MBA and a Ph.D. from the University of Texas at Austin, and went on to teach at Columbia University and the University of Michigan. Andy has won  teaching awards at the MBA and Ph.D. leve, he's taught courses on marketing research, consumer behavior, services marketing, and the core MBA marketing management course. He's thrilled to be a part of the marketing department at the McCombs School of Business. His research explores consumers’ evaluations and decisions as they relate to relying on and trusting others, brands, and products. He focuses on three major areas: 1. How do consumers evaluate others and where they stand relative others? 2. How do consumers react to betrayals or violations of trust after relying on individuals, service providers, and products? 3. How do consumers evaluate the fairness of marketing and manufacturing tactics? His research and writing has been published in Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, Organizational Behavior and Human Decision Processes, Marketing Letters, and the Financial Times. Andy also works as a consultant and executive educator on issues related to marketing, marketing research, and marketing education. He has worked in the U.S., Spain, China, Kazakhstan, Croatia, Turkey, and Egypt for numerous clients including IBM, Pfizer, Bristol-Meyers Squibb, and USAID.

Kate Gillespie

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KATE GILLESPIE, Associate Professor, Department of Marketing

Professor Gillespie received a B.A. from Harvard University, an M.B.A. from the University of Virginia, and a Ph.D. from the London Business School. Her dissertation won first place in the Academy of International Business doctoral dissertation competition in 1983. Dr. Gillespie joined the faculty in 1984. She received the College of Business Administration Foundation Award for teaching excellence in 1988-1989. Dr. Gillespie has worked overseas in Europe and the Middle East, and she's taught a doctoral course in Mexico. Her research interests lie in the area of international marketing, international business-government relations, and business in developing countries. She is Associate Director for the Center for Middle Eastern Studies at the University of Texas at Austin.

Selected Publications: Gillespie, Kate and J. Brad McBride, "Smuggling in Emerging Markets: Global Implications," Columbia Journal of World Business (Winter 1996): 40-54. Gillespie, Kate and Clement M. Henry, eds., Oil in the New World Order. Gainesville: The University Press of Florida, 1995. Gillespie, Kate and Hildy J. Teegen, "Market Liberalization and International Alliance Formation: The Mexican Paradigm," Columbia Journal of World Business (Winter 1995): 58-69. "U.S. Corporations and Iran at the Hague," The Middle East Journal, 1990. "Political Risk Implications for Exporters, Contractors and Foreign Licensors: The Iranian Experience," Management International Review, 1989. "Consumer Product Export Opportunities to Liberalizing LDCs: A Life-Cycle Approach," (with Dana Alden), Journal of International Business Studies, 1989. "Cleaning up Corruption in the Middle East," (with Gwenn Okruhlik), The Middle East Journal, 1988. "Middle East Response to the U.S. Foreign Corrupt Practices Act," California Management Review, 1987. "Common Factors Underlying Barriers to Export: Studies in the U.S. Paper Industry," (with Alan Bauerschmidt and Daniel Sullivan), Journal of International Business Studies, 1985. The Tripartite Relationship: Government, Foreign Investors and Local Investors During Egypt's Economic Opening. New York: Praeger Publishers, 1984.

Frenkel Ter Hofstede

FRANKEL  TER HOFSTEDE, Associate Professor, Department of Marketing

Raj Ragunathan

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RAJ RAGHUNATHAN, Associate Professor, Department of Marketing

Raj Raghunathan earned his Ph.D. from the Stern School of Business at New York University. Raj’s work juxtaposes theories from psychology, behavioral sciences, decision theory and marketing to document and explain interrelationships between affect and consumption behavior. Raj’s work has been published in top marketing and psychology journals like Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, Journal of Marketing, Organizational Behavior and Human Decision Processes, Motivation and Emotion, and the Journal of Personality and Social Psychology. His work has also been cited in the popular press, like The New York Times, the Austin American Statesman, and Self magazine. Raj was recognized as a Marketing Science Young Scholar in 2005 for his contributions to the field of marketing, and was recently awarded the prestigious NSF Career Award.

Raji Srinivasan

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 RAJI SRINIVASAN, Associate Professor, Department of Marketing

She received her Ph.D. from Pennsylvania State University. Dr. Srinivasan’s expertise centers on organizational innovation and marketing metrics, including such topics as new product development, market entry and exit strategies, and the financial performance of firms.

Jade Dekinder

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JADE S. DEKINDER, Assistant Professor, Department of Marketing

Dr. DeKinder received her Bachelor’s degree in Economics with highest honors from Emory University and her Ph.D. in Marketing from Emory University’s Goizueta Business School. She was an American Marketing Association Sheth Foundation Doctoral Consortium Fellow in 2006, and an INFORMS Marketing Science Doctoral Consortium Fellow in 2005 and 2006. Her research interests include market signaling, information asymmetry and uncertainty in buyer-seller relationships, sales-force compensation, and econometric modeling.

Jason Duan

 JASON DUAN, Assistant Professor, Department of Marketing

Jason Duan received his Bachelor’s degree from Nanjing University and his MA and PhD from Duke University. His research interests include Bayesian Methods, Marketing Metrics, Social Networks, and Statistical Analysis.

Ty Henderson

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TY HENDERSON, Assistant Professor, Department of Marketing

Ty’s research investigates consumer choice and sales promotion strategy in public goods and cause-related marketing. Additional research interests include non-compensatory choice models, Bayesian statistics, and new behavioral measurement technologies. Ty’s research has appeared in Marketing Science. Prior to entering academia, Ty played an instrumental role in two start-up companies; one focused on providing constituent management solutions and the other specializing in telecommunications consulting.

Raghunath Rao

RAGHUNATH RAO, Assistant Professor, Department of Marketing

Garrett Sonnier

GARRETT SONNIER, Assistant Professor, Department of Marketing

Ying Zhang

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YING ZHANG, Assistant Professor, Department of Marketing

Ying’s research focuses on consumer motivation and the process of self-regulation. Specifically, Ying is interested in the interplay between motivation and cognitive processes, and how these interactions affect consumers’ daily choices. Ying’s ongoing research adopts a longitudinal perspective and examines how consumers’ motivation and cognition change over the course of pursuing important goals.

Linda Gerber

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LINDA V GERBER, Senior Lecturer, Department of Marketing

Dr. Linda Gerber received her B.B.A. and Ph.D. in Marketing from the University of Texas at Austin. She has served on the marketing faculty at University of Missouri and American University in Washington, D.C. From 1985 through 1989 she was director of the graduate business programs for Boston University’s Overseas Programs, based in Germany. She joined the faculty at the University of Texas at Austin in 1990, where, in addition to her teaching responsibilities, she served as Director of Academic Programs for the Center for International Business Education and Research (CIBER) from 1990 through 1999. In her work with CIBER, she created and managed programs designed to enhance the global perspective of business education. During this time she was active in developing language programs for business students, supervised all international exchange and scholarship programs in the College of Business, and initiated curricular programs related to international business. She has served as a review panelist for several U.S. Department of Education grant programs and as an external evaluator for international business education programs at various U.S. colleges and universities. Her international teaching experiences include temporary positions at ESC - Paris, ESADE in Barcelona, the Helsinki School of Economics, and the Steinbeis Institute in Stuttgart and Berlin. Dr. Gerber is currently the director of the International Business major program in the McCombs School of Business and teaches a course on International Trade and Investment. She conducts an international business simulation game for students in the McCombs Business Foundations Summer Institute.

Kapil Jain

KAPIL JAIN, Assistant Chair and Senior Lecturer, Department of Marketing

Kate Mackie

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KATE MACKIE, Senior Lecturer, Department of Marketing

Professor Mackie has had 14 years of experience in marketing, new business development and management in major corporations, including over 11 years with Pillsbury Company. Her background includes marketing, market research, strategic and tactical planning, budget development, capital planning, staff management and development, business start-up, advertising agency interaction, five years of international business management. She's also had five years experience in total quality management, including research and evaluation, community service with the Austin Quality Council, seminar development and leadership, client consultation, and facilitation. She currently teaches at The University of Texas at Austin, College and Graduate School of Business. Her education includes a Ph.D. in Educational Pyschology, a master's degree in International Management, and a bachelor's degree in Secondary Education. Professor Mackie is fluent in Spanish.

Herb Miller

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MILLER A. HERBERT JR, Senior Lecturer, Department of Marketing

Herbert A. Miller, Jr. is a dynamic platform speaker and lecturer. He's a man of exceptional character that's achieved excellence in education and business. Throughout his extensive career, he has, through diligence and dedication, become an indispensable asset to these fields of interest. Currently, Mr. Miller does research, and lectures, on subjects related to sales, sales management, strategic marketing problems, marketing management, international marketing, competitive marketing strategies, customer service, and direct marketing at The University of Texas College of Business Administration and the Graduate Business School Executive Education Program. Mr. Miller conducts a nationally recognized sales and marketing seminar, Managing Sales Professionals for Performance, and he's taught sales management, leadership, and marketing strategy for over 14 years. He is also a consultant and works with many U.S and international entrepreneurs and companies. Mr. Miller has given speeches at various sales and management conferences on topics like effective communication, leadership, customer service, business ethics, time management, global marketing strategies and marketing restructuring. A few of the organizations he has worked with are NCH Corp., Blue Bell Creamery, Dell Corporation, The Summers Group, Super Shuttle, General Mills, Neiman Marcus, Macy's, BMW of North America, New York State Bankers Association, to name a few. Herbert Miller started teaching at the University of Texas when he served as an IBM Executive Faculty Fellow and Assistant to the Dean in 1984. He coordinated activities for the College of Business Administration in the area of student affairs and corporate development. His resume contains significant affiliated awards and commendations. The American Marketing Association recently named him U.T. Marketing Professor of the Year, and he was awarded the Most Outstanding Professor in the College of Business by Alpha Kappa Psi, a professional business fraternity. He is an Honorary Member of the Golden Key National Honor Society, and was the keynote speaker for the 1994 College of Business Administration commencement. Mr. Miller has 25 years of corporate experience. He retired from IBM in 1994 after a 21-year career were he held numerous sales, management and international marketing positions. He has received numerous honors like the Divisional Award for Excellence, the Coach John Wooden Award for Marketing Management Excellence, IBM Big Thinker Awards, and various 100% Club Marketing Achievement Awards. He obtained IBM Excellent Manager Recognition for his top-two-percent rank in the Management Development Class. He's heavily involved in the Austin community. He's served as the committee chairman of the Austin Chamber of Commerce Advantage Campaign, board chair of the Travis County Adult Literacy Council, and Believe In Me, an organization that promotes values and character education in the Austin public schools. Mr. Miller is a graduate of the Chamber of Commerce Leadership Austin Program, and he's recently established a mentor program to assist University of Texas students achieve career counseling from Austin business leaders. Mr. Miller currently serves on the board of directors of the Austin Downtown Rotary Club, and has chaired numerous committees for the organization. Herbert A. Miller, Jr. graduated from the University of Hartford with a Bachelor of Science degree in Marketing Management, and pursued an MBA from the University of Detroit. He completed additional course work in Management Development and Manufacturing Systems Engineering at The University of Texas Graduate School of Business.

Stephen Walls

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STEPHEN WALLS, Senior Lecturer, Department of Marketing

Dr. Stephen Walls received his BBA in Marketing from Texas A&M University and his MBA and Ph.D. from The University of Texas at Austin. He teaches a wide range of marketing courses in McCombs' undergraduate and graduate programs, including Principles of Marketing, Strategic Brand Management, Customer Insights & Experiences, Integrated Marketing Communications, and Marketing Policies. Dr. Walls also teaches Advanced Marketing Management in the Masters in Engineering Management program through the Cockrell School of Engineering's Center for Lifelong Engineering Education. He has received numerous teaching awards, including placement on The Faculty Honor Roll, Senior Send-off Favorite Professor, and Texas Blazer's Professor Appreciation, among others.

His varied industry experience includes marketing, human resources, and technology management. He's worked at companies such as Dell, Vignette, ibooks.com, American Airlines, and Wal-Mart. Dr. Walls speaks on topics related to marketing strategy and tactics, design-thinking for business innovation, branding, social media, and intergenerational marketing and management.

Kevin Williams

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KEVIN WILLIAMS, Senior Lecturer, Department of Marketing

Kevin Williams develops and teaches graduate courses at the McCombs School of Business, University of Texas at Austin, where he has received several awards for teaching. He has also taught at the McCoy College of Business Administration, Texas State University, San Marcos.

Mr. Williams was a venture partner with ARCH Venture Partners from 1999 to 2005 where he was involved in seed and early-stage technology investing. Previously, Williams was the COO of Sandefer Capital Partners, a private equity fund. He took an active role in deal evaluation, due diligence, negotiation of terms, and the management of portfolio companies at both funds. Prior to that, Williams was founder and CEO of Zeoponics, Inc., a NASA biotechnology spin-off. Before his entrepreneurial and investment activities, Mr. Williams spent 14 years in various marketing and business development positions with Rockwell International and Texas Instruments.

Williams has an M.B.A in Technology Management and Entrepreneurship from the University of Texas at Austin and a B.B.A. in Information Systems and Accounting from the University of North Texas. His research interests include entrepreneurship, innovation and value creation.

Ben Bentzin

BEN BENTZIN, Lecturer, Department of Marketing

Ben Bentzin is a Lecturer in Marketing at McCombs and an active investor and strategic marketing consultant. In his previous 10-year career as a Dell Inc. executive, Ben Bentzin had various responsibilities for marketing, product development and e-commerce, including heading marketing for Dell’s consumer/small business division, product marketing for Dell Dimension and Dell Latitude brand computers, and business to business e-commerce. As a community leader, Ben is co-Chairman of the United Way of the Capital Area campaign, and he serves on the boards of the Center for Child Protection and Austin public radio station KUT. Ben was Chairman of the Board of the Long Center for the Performing Arts, and spent 12 years on the board of Ballet Austin where he chaired the Marketing Committee. Ben Bentzin was awarded an M.B.A in marketing and strategic management by the Wharton School at the University Of Pennsylvania and a B.S. in Finance by Arizona State University. Ben was previously licensed as a Certified Public Accountant.

Elizabeth Donon-Leva

Michael Dodd

Alessandro Gabbi

ALESSANDRO GABBI, Lecturer, Department of Marketing

In addition to being a Lecturer at the University of Texas, Alex Gabbi is a veteran of four start-up firms. His career encompasses over 18 years of experience in various executive management positions with small companies in the high-technology, consulting, international business, and software arenas. Prior to joining SmartSwing, he was CEO and co-founder of Colabranet, a venture-financed software company servicing the semiconductor industry. He is currently the general manager for the Austin and Houston branches of Arrow Electronics, a Fortune 200 company.

Richard Grant

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RICHARD GRANT, Lecturer, Department of Marketing

Richard Grant received his Ph.D. in Counseling Psychology from the University of Texas at Austin in 1973. Since the late 1980's, he's presented executive education programs on Myers-Briggs personality analysis applications, team-building and decision-making. He teaches MKT 372 and 382, Consumer Behavior. Dr. Grant's maintained a psychology private-practice in Austin since 1977.

Johnathan Highbarger

JOHNATHAN HIGHBARGER, Lecturer, Department of Marketing

Bill Peterson

Marvin Roberts

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MARVIN ROBERTS , Lecturer, Department of Marketing

Professor Roberts is an international commercial and information technology law attorney. He previously worked at the U.S Mission to the United Nations in Geneva on various international arms control delegations. He was also an international trade specialist for the federal government.

He earned his BA, BBA, and JD from the University of Texas, his MA in international relations in Geneva, Switzerland, and his LLM in international Law in Edinburgh, Scotland.

Robert Green

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ROBERT T. GREEN, Professor Emeriti, Department of Marketing, Shelby H. Carter and Patricia C. Carter Professor of Global Business Marketing. Senior Fellow, Center for International Business Education and Research (CIBER)

Dr. Green's been on the University of Texas at Austin faculty since he received his Ph.D. from Penn State in 1971. In 1994, Dr. Green’s was elected a Fellow in the Academy of International Business in recognition of his scholarly contributions to the field. During his tenure at U.T., Dr. Green has had teaching assignments in France, Venezuela, Finland, Thailand, and Mexico, and he has lectured throughout Europe, Latin America, and Asia. His current research focuses on the impact of economic shock on consumption behavior, and on the manner in which firms strategically adapt to economic crises. He's also known for his previous research in the area of cross-national consumer behavior, and his work has appeared in all major marketing and international business publications. He served 20 years on the Editorial Board of the Journal of Marketing (from 1972 to 1991), and 15 years on the Editorial Board of the Journal of International Business Studies. He currently is on the Editorial Boards of the Journal of International Marketing, Latin American Business Review, Asian Marketing Review, International Business Review, and Zeitschrift fur Betriebswirtschaft (ZfB). During his tenure as International Programs Director and CIBER Director, Dr. Green was instrumental in the development of network linkages around the world between Texas and other business schools. Most of these linkages involve MBA and BBA student exchanges, but many have developed well beyond to include joint classes, joint degrees, and jointly run executive programs. These programs prepare students to participate in the evolving global economy. CIBER has also developed a number of innovative, internationally-oriented programs for the Texas business school and the international business community. The Center has developed programs for students, faculty, and executives from the United States and abroad on issues pertinent to international management issues.

Selected Publications: "Strategic Partnerships for Global Education," Journal of International Marketing, Vol. 4, No. 3, 1996 (with L. V. Gerber); reprinted in Selections (Journal of GMAC). "Economic Liberalization and Inter-regional Trade: Mexico as a Market for German and French Exports," ZfB (Zeitschrift fur Betriebswirtschaft), No. 4, 1995, pp. 85-98. "Export Markets in a Crumbling Economy: The USSR in 1990," Journal of International Marketing, Fall, 1993 (with T. Larsen). "Global Consumer Segmentation versus Local Market Orientation: Empirical Findings," Management International Review, No. 3, 1992 (with B. Verhage and U. Yavas). "Export Market Identification: The Role of Economic Size and Socioeconomic Development," Management International Review, No. 1, 1991 (with Ajay Kohli). "Cross-cultural Examination of the Fishbein Behavioral Intentions Model," Journal of International Business Studies, 1991 (with Chol Lee). "Perceived Risk: A Cross-Cultural Phenomenon?" International Journal of Research in Marketing, 7, 1990 (with B. Verhage and U. Yavas). "Functional Equivalence in Cross-Cultural Consumer Behavior: Gift Giving in Japan and the United States" Psychology and Marketing, Summer 1988 (with Dana Alden). "Only Retaliation Will Open Up Japan," Harvard Business Review, November/December 1987 (with Trina Larsen).

Karl Henion

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KARL E. HENION II, Professor Emeritus, Department of Marketing

Professor Henion received a Bachelor's Degree in Mechanical Engineering from the University of Michigan at Ann Arbor, an M.B.A. from Harvard, and in 1967, his Ph.D. from The University of Texas at Austin. Prior to doctoral work at The University of Texas, he was with E. I. DuPont de Nemours & Company, Inc., in Wilmington, Delaware. He held different marketing positions in the Textile Fibers Department at DuPont like product development, marketing research, and end-use product merchandising of Nylon, Orlon, and Dacron fibers. From 1967 to 1969, Professor Henion did postdoctoral work, and taught statistics at The University of Texas at Austin. Professor Henion was a full-time lecturer in statistics at Texas from 1969-1971, an assistant professor of Marketing Administration from 1970-1971, and became full professor in 1980. He's a member of Beta Gamma Sigma and Phi Kappa Phi, and received the American Association of Collegiate Schools of Business annual dissertation fellowship for 1966-1967. He is a member of the American Marketing Association, the Association for Consumer Research, and, for over 20 years, the American Psychological Association, including Division I (General Psychology), Division 23 (Consumer Psychology), and Division 3 (Experimental Psychology). Professor Henion's research interests include, or have included, public policy, ecological marketing, the application of psychological theory to consumer behavior, industrial marketing, and olfactory psychophysics. He has been a reviewer of manuscripts for the psychophysical journal, Perception & Psychophysics.

Journals in which he has published include: Journal of Marketing Research, Journal of Experimental Psychology, Perception and Psychophysics, Journal of Social Psychology, and Psychonomic Science. He is author of the book Ecological Marketing, published by Grid in 1976; co-editor of a book of papers, Ecological Marketing, published, also in 1976, by AMA; and co-chairman and co-editor of The Conserver Society, published by AMA in 1979. His current work includes examining the interplay between business and government, with focus on the re-regulating reaction to deregulation.

David Huff

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DAVID L. HUFF, Professor Emeriti, Department Of Marketing, Century Club Centennial Professor in Business Administration

Degrees: B.S., University of Oregon, 1955; M.B.A., University of Washington, 1957; Ph.D., University of Washington, 1960. Positions: Associate Professor, UCLA; Director, Center for Regional Studies, University of Kansas; Fulbright Lecturer, Universite d'Aix Marseille (France); Director of Research, Bureau of Business Research, The University of Texas at Austin. Areas of Specialization: Market Area Analysis, Regional Development, Location Decisions.

Publications: Numerous articles in marketing and regional economic journals as well as a number of research monographs on subjects related to areas of specialization.

Shelby Carter

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SHELBY H. CARTER, JR, Distinguished Adjunct Professor, Department of Marketing

Shelby H. Carter, Jr. is an influential figure in American and International business. During his diverse career, he has distinguished himself as a senior corporate executive, a recognized educator, and a successful founder and developer of promising new companies. Today, Mr. Carter divides his time among teaching, community activities and his business interests, including service as a Board member of "start-up", mid-size and Fortune 500 companies. Mr. Carter's teaching responsibilities are centered at The University of Texas, where he is an Adjunct Professor in the Graduate School of Business and the College of Business Administration. The zeal, enthusiasm and experience Shelby brings to education is reflected in the numerous teaching awards conferred by his colleagues and students alike. Mr. Carter was named Outstanding Professor in 1986 by Alpha Kappa Psi, the oldest honorary professional fraternity. In 1987, he was named Outstanding Professor by the American Marketing Association, and was again named Outstanding Professor for 1989 by Alpha Kappa Psi. In May 1990, Mr. Carter was awarded the Outstanding Professor in the Graduate School of Business by the Graduate Student Council. In 1991, Alpha Kappa Psi created a special award for him, naming him the Business School's Outstanding professor and citing him for unprecedented service to the College. He has been selected by UTmost Magazine as one of the University's ten best professors in 1987 and 1990, and was singled out in the 1991 Business Week survey as being among the most effective MBA faculty at Texas. In addition, the Cactus yearbook has featured Shelby Carter as "Business Professor of the Year" in the 1992 edition. The March 1992 UTmost Magazine elected Mr. Carter to their "first" Best Professor Hall of Fame. His selection was based on Texas Excellence in Teaching Awards, departmental awards and the course evaluations of the students for the last seven years. In May, 1992, Dean Robert E. Witt announced Mr. Carter's selection by the C.B.A. Teaching Excellence Awards Committee for the 1991-1992 Hank and Mary Harkins Foundation Award for Effective Teaching in Large Undergraduate Classes. The students of the American Marketing Association honored Mr. Carter in May 1993, naming him U.T.'s Best Undergraduate Professor. In December of 1993, Mr. Carter was again awarded the Outstanding Professor in the Graduate School of Business by the Graduate Student Council. Professor Carter received the Texas Excellence Teaching Award in 1998 and was inducted into the CBA Hall of Fame. In teaching at the Graduate School of Business, Shelby draws on his diverse business experience and his current duties as a director of both "development-stage" and established companies. He has encountered "first-hand" a myriad of business issues and the challenges which often serve as lessons in his classroom. In 1985, he co-founded the pioneering computer networking company, SynOptics Communications, Inc. Under his stewardship as Chairman of the Board, SynOptics "went public" and grew rapidly, entering the ranks of the Fortune 500 in less than ten years from its founding. In 1994, SynOptics merged with Wellfleet Communications to form Bay Networks, Inc. where Mr. Carter continues his service Founder-Lead Director. Mr. Carter worked in senior positions at Xerox until he retired in 1985. His career included numerous professional honors, such as being named one of "The Ten Greatest Salespersons" in the book of the same name by Robert Shook. With Xerox, Mr. Carter rose to the position of Corporate Vice President and General Sales Manager of its Worldwide Operations. He also served as a member of the Corporate Management Committee. Mr. Carter graduated from The University of Texas with a Bachelor of Business Administration degree and attended Law School at The University of Texas and the University of Maryland. He served as an officer in the United States Marine Corps from 1953 to 1956, with his last two years as aide-de-camp to the Commanding General of the Second Marine Division. Mr. Carter's current board commitments include the College of Business Administration Foundation Advisory Council of The University of Texas; and the Chancellor's Council of the University of Texas System. He was named a Distinguished Alumnus of the Business School in January 1986; and in 1998, was named a Distinguished Alumnus of The University of Texas at Austin. Mr. Carter serves on the board of Input/Output (I/O NYSE), as Vice-Chairman of Vital Signs Software, and as Director of TechWorks, Inc., and Pervasive Software, Inc. (PVSW NASDAQ).