Raji Srinivasan explains her research on tectonic shifts 

Earning Academic Reputation Through Thought Leadership

McCombs marketing faculty includes world-renowned experts on global markets, consumer behavior, advertising perception, market distribution, media strategies and market technologies. That’s the short list. Our faculty members explore fundamental issues on a wide range of marketing topics, from the application of marketing data to complex business decisions to the development of emerging markets in Africa, Asia and South America. Visit our faculty profiles for a glimpse at the broad array of marketing insights each is creating within the industry.

Faculty Areas of Interest

• Brand Management: Drs. Susan Broniarczyk, Andrew Gershoff, Ty Henderson, Wayne Hoyer, Vijay Mahajan, Leigh McAlister and Robert Peterson

• Business-to-Business Marketing: Dr. Jade DeKinder

• Consumer Behavior: Drs. Mark Alpert, Susan Broniarczyk,  Andrew Gershoff, Linda Golden, Wayne Hoyer, Julie Irwin, Leigh McAlister, Raj Raghunathan and Ying Zhang

• E-Commerce/Marketing: Drs. Jun Duan, Linda Golden, Wayne Hoyer, Vijay Mahajan, and Raji Srinivasan

• Econometrics: Drs.Jun Duan, Ty Henderson, Vijay Mahajan, Leigh McAlister, Frenkel Ter Hofstede and Garrett Sonnier

• Entrepreneurship and Intrapreneurship: Drs. William Cunningham,  Jade DeKinder, Kate Gillespie, Linda Golden, Vijay Mahajan and Raghunath Rao

• International Business/Marketing: Drs. Linda Gerber, Kate Gillespie, Vijay Mahajan and Frenkel Ter Hofstede

• Judgment and Decision Making: Drs. Susan Broniarczyk, Andrew Gershoff, Ty Henderson, Wayne Hoyer, Julie Irwin, Vijay Mahajan, Leigh McAlister, Raj Raghunathan and Ying Zhang

• Management and Sales Promotion: Drs. Ty Henderson and Leigh McAlister

• Market Area Analysis-Regional Development: Dr. Vijay Mahajan

• Marketing Channels/Supply Chain Management: 

• Marketing Communications: Drs. Mark Alpert, Linda Golden, Wayne Hoyer and Robert Peterson

• Marketing of High Technology: Drs. Vijay Mahajan, Leigh McAlister and Raji Srinivasan

• Marketing Management: Drs. Mark Alpert, Jade DeKinder, Andrew Gershoff, Ty Henderson, Leigh McAlister, Vijay Mahajan, Robert Peterson and Raji Srinivasan

• Marketing Models: Drs. Jun Duan, Ty Henderson, Vijay Mahajan, Leigh McAlister, Frenkel Ter Hofstede, Raghunath Rao and Garrett Sonnier

• Marketing Strategy: Drs. Jade DeKinder, Ty Henderson, Vijay Mahajan, Leigh McAlister, Robert Peterson, Raghunath Rao and  Raji Srinivasan

• New Product Development: : Drs. Vijay Mahajan, Raghunath Rao and Raji Srinivasan

• Not-For Profit Marketing: Drs. Linda Golden, Ty Henderson and Julie Irwin

• Product Diffusion: Dr. Vijay Mahajan

• Public Policy: Drs. Mark Alpert, Andrew Gershoff, Kate Gillespie, Linda Golden, Ty Henderson and Julie Irwin

• Quantitative Methods: Drs. Jun Duan, Ty Henderson, Julie Irwin, Vijay Mahajan, Leigh McAlister and Frenkel Ter Hofstede, Raghunath Rao and Garrett Sonnier

• Research Methodology: Drs. Mark Alpert, Jun Duan, Linda Golden, Ty Henderson, Julie Irwin, Vijay Mahajan, Leigh McAlister, Robert Peterson and Frenkel Ter Hofstede

• Retailing: Drs. Mark Alpert, Susan Broniarczyk, Linda Golden, Vijay Mahajan, Leigh McAlister, Robert Peterson and Frenkel Ter Hofstede

• Sales Management: Drs. Jade DeKinder 

• Service Marketing: Drs. Mark Alpert and Vijay Mahajan

• Social Marketing: Drs. Mark Alpert, Linda Golden, Ty Henderson and Julie Irwin

• Statistical Analysis: Drs. Mark Alpert, Linda Golden, Ty Henderson, Julie Irwin, Vijay Mahajan, Leigh McAlister, Robert Peterson and Frenkel Ter Hofstede

• Structural Analysis: Drs. Jun Duan