"It all starts with the customer."- Garrett Sonnier
How Business Engages with the Marketplace
Enhancing corporate competitiveness and delivering customer value is just the beginning point for faculty and students in the Department of Marketing. Product characteristics, pricing, customer behaviors, market segmentation and brand strategy are all put under the research microscope at McCombs, and taught with innovation and rigor. The result is a top-10 nationally ranked marketing program according to U.S. News & World Report.