The field of Marketing includes a variety of related business activities. While individual occupations within these diverse areas may be specialized, decisions in any one of them require a broad understanding of the marketing process and an ability to analyze the factors that influence it. The marketing process begins with the identification and design of products or services which will satisfy customer needs profitably. It continues with the packaging, pricing, advertising, distribution, sales promotion, and servicing of the firms' offerings.
The major in Marketing is designed as a comprehensive study of all these activities, providing both the common background required for any marketing career and an opportunity for specialization based on the student's interests.
- marketing management
- promotional strategy
- personal selling and sales management
- retail merchandising and management
- marketing research
Knowledge of product design, advertising, pricing, consumer behavior and distribution management is also essential. Careers in brand management or marketing research may require additional education (e.g., an MBA). Additional experience provided by internships can greatly facilitate the job search process.
A large percentage of the graduates with a BBA in Marketing from UT are employed as sales representatives, usually for large consumer products or industrial firms, or in retailing as assistant buyers or department managers.
The global economy is a reality, and the International Business major is ideal for students who are seeking to focus their business study on the global dimensions of business. The International Business major provides students with a solid basic business education, specific understanding of the international dimensions of business, and an integrated knowledge of one major world region acquired through regional and language study and direct overseas experience. The IB major prepares students for positions in business, government, and international agencies in the fields of industrial development, international trade, and global business operations and planning. In addition, the International Business major is an excellent choice for students who plan to pursue graduate studies in fields where a knowledge of international business is beneficial such as law, international relations, and public policy.
International Business graduates will often start their careers in the domestic operations of an organization. Overseas assignments usually come after a few years with a company, although they may come faster if the student possesses specialized skills (e.g., language) needed by the company in its foreign operations. Alternatively, many opportunities exist domestically to advance to positions of coordinating global activities.
IB majors are encouraged to use electives to obtain depth in a field of business (e.g., marketing, finance, etc.) that will complement the international training and assist them in obtaining their first jobs.
All IB Students should have a working page on this planner
For more questions, see the general McCombs BBA Marketing Dept. info page.
What is the sequence for Marketing classes?
MKT 337 Principles of Marketing has several prerequisites:
- Admission to a Business major,
- Credit or Registration for ACC 312
- Credit or Registration for BA 324
- Credit or Registration for STA 309
("Credit or Registration" indicates that the courses may be taken simultaneously.)
MKT 337 is a prerequisite for MKT 460 (Information and Analysis), which is a prereq for MKT 370 (Marketing Policies). Finance 357 (Business Finance) is also a prereq for MKT 370. Credit or registration for an Internship or Practicum is also a prereq for MKT 370 (Marketing Policies).
MKT 337 is the only prerequisite for other Marketing courses (Marketing electives).
What courses can count for a Marketing Elective?
Any of the following:
- MKT 363 - Professional Selling and Sales Management
- MKT 370K - Retail Merchandising
- MKT 372- ALL TOPICS
Former Associate Dean Urton Anderson and Dr. Linda Golden, former Marketing Department Chair, approved the use of ANY MKT 372 course as a Marketing Elective. The Undergraduate Catalog and certain degree plans still list only certain topics of MKT 372 as allowable for Marketing Electives (Direct Marketing, Consumer Behavior, etc.) but because of this change, any of the topics are now accepted.
Students may take as many MKT 372 classes as they like and as long as the topics are different, all will count towards their degree.