Sandeep Arora is a doctoral student in the McCombs Marketing Department at the University of Texas at Austin. Before he joined the Ph.D. program, Sandeep held various managerial positions in ICICI Bank and GE Capital. His eight-year experience in the Indian financial services industry sparked his interest in marketing strategy. Sandeep is particularly interested in studying the challenges and opportunities offered by emerging technologies for marketers. Sandeep has a Bachelor's degree in Engineering from Technological Institute of Textile and Sciences, and a Master's degree in Business Administration from Management Development Institute, India.