RAJIV GARG is an Assistant Professor of Information, Risk, and Operation Management at McCombs School of Business. He received his PhD from the School of Information Systems and Management at the Heinz College, Carnegie Mellon University. He received graduate degrees in Computer Science and Electrical Engineering, both from University of Southern California and an undergraduate degree in Electrical Engineering from Indian Institute of Technology, Banaras Hindu University in India. His research interests are on the intersection of economics, marketing, and information systems with a focus on digital, social and mobile platforms. Rajiv is a senior member of IEEE and has been serving on the board of various small corporations in the past decade. Rajiv’s research work has appeared in the MIS Quarterly (MISQ), Journal of Management Information Systems (JMIS) and various peer reviewed conference proceedings.