Patrick Brockett, Linda Golden, Pengyu Wei, and Charles Yang. Medicare Advantage, Medical Loss Ratio, Service Efficiency, and Efficiently Positive Health Outcomes. North American Actuarial Journal. Forthcoming.

Danae Manika, Stephan Dickert, and Linda L. Golden. 2021. Check (it) Yourself Before You Wreck Yourself: The Benefits of Online Health Information Exposure on Risk Perception and Intentions to Protect Oneself. Technological Forecasting and Social Change 173: 12109, forthcoming.

Dan Petrovici, Linda L. Golden, and Dariya Orazbek. Direct and Indirect Brand Comparisons, Message Framing and Gender Effects in Advertising. Journal of Marketing Development and Competitiveness, forthcoming.

Linda L. Golden, Danae Manika, and Patrick L. Brockett. The Importance of Personally Relevant Knowledge for Pandemic Risk Prevention Behavior: A Multi-method Analysis and Two Countries Validation. Health Marketing Quarterly, forthcoming.

Theresa A. Kirchner, Linda L. Golden, and Pat L. Brockett. Nov. 2022. Improving Arts Management/Marketing Efficiency: Optimizing Utilization of Scarce Resources to Produce Artistic Outputs. Arts and the Market 12(3): 181-196.

Patrick L. Brockett, Linda L. Golden, Charles C. Yang, and David H. Young. 2021. Medicaid Managed Care: Efficiency, Medical Loss Ratio, and Quality of Care. North American Actuarial Journal 25(1), 1-16.

Salvador del Barrio-García, Francisco Muñoz-Leiva, and Linda L. Golden. 2020. A Review of Comparative Advertising Research 1975-2019: Thematic and Citation Analyses. Journal of Business Research 121, 73-84.

Linda L. Golden, Patrick L. Brockett, Montserrat Guillen, and Danae Manika. 2020. aPRIDIT Unsupervised Classification with Asymmetric Valuation of Variable Discriminatory Worth. Multivariate Behavior Research 55(5), 685-703.

Linda L. Golden and Charles C. Yang. 2019. Efficiency Analysis of Health Insurers’ Scale of Operations and Group Affiliation with a Perspective toward Health Insurers’ Mergers and Acquisitions Effects. North American Actuarial Journal 23(4), 626-645.

Patrick L. Brockett, Linda L. Golden, Stephan Zaparolli, and Jack Lum. 2019. Kidnap and Ransom Insurance: A Strategically Useful, Often Undiscussed, Marketplace Tool for International Operations. Risk Management and Insurance Review 22(4), 421-440.

Patrick L. Brockett, Linda L. Golden, and Charles C. Yang. 2018. Potential “Savings” of Medicare: The Analysis of Medicare Advantage and Accountable Care Organizations. North American Actuarial Journal 22(3), 458-472.

Jing Ai, Patrick L. Brockett, Linda L. Golden, and Wei Zhu. 2017. Health State Transitions and Longevity Effects on Retirees' Optimal Annuitization. Journal of Risk and Insurance 84, 319-343.

Danae Manika, Patricia A. Stout, Linda L. Golden, and Michael Mackert. 2017. How Does Objective and Subjective Human Papillomavirus Knowledge Affect Information-Seeking Intentions and Source Preferences? Health Marketing Journal 34(4), 247-267.

Scott M. Smith, Catherine A. Roster, Linda L. Golden, and Gerald S. Albaum. 2016. A Multi-Group Analysis of Online Survey Respondent Data Quality: Comparing a Regular USA Consumer Panel to MTurk Samples. Journal of Business Research 69(8), 3139-3148.

Jing Ai, Patrick L. Brockett, Linda L. Golden, and Montserrat Guillen. 2013. A Robust Unsupervised Method for Fraud Rate Estimation. Journal of Risk and Insurance 80(1), 121-143.

Jing Ai, Patrick L. Brockett, William W. Cooper, and Linda L. Golden. 2012. Enterprise Risk Management Through Strategic Allocation of Capital. Journal of Risk and Insurance 79 (1), 29-56.

William W. Cooper, Patrick L. Brockett, and Linda L. Golden. 2011. Efficiency in Fundraising and Distributions to Cause-Related Social Profit Enterprises. Socio Economic Planning Sciences 45(1), 1-9.

Danae Manika and Linda L. Golden. 2011. Self-Efficacy, Threat, Knowledge and Information Receptivity: Exploring Pandemic Prevention Behaviors to Enhance Society Welfare. Academy of Health Care Management Journal 7(1), 31-44.

Jing Ai, Patrick L. Brockett, William W. Cooper, and Linda L. Golden. 2009. An Optimization Approach to Enterprise Risk Management. Asia-Pacific Risk and Insurance Association Annual Meeting.

Jing Ai, Patrick L. Brockett, and Linda L. Golden. 2009. Assessing Consumer Fraud Risk in Insurance Claims: An Unsupervised Learning Technique Using Discrete and Continuous Predictor Variables. North American Actuarial Journal 13,4, 438-458.

Andrea Stanaland and Linda L. Golden. 2009. Consumer Receptivity to Social Marketing Information: The Role of Self-Rated Knowledge and Knowledge Accuracy. Academy of Marketing Studies Journal 13,2, 25-34.

Jing Ai, Patrick L. Brockett, William W. Cooper, and Linda L. Golden. 2009. On the Development of A Fraud Estimation Method. Asia-Pacific Risk and Insurance Association Annual Meeting.

Patrick L. Brockett, Linda L. Golden, Ming Wen, and Chuanhou Yang. 2009. Pricing Weather Derivatives Using the Indifference Approach. North American Actuarial Journal 13,3, 303-315.

Colin Gilligan and Linda L. Golden. 2009. Re-Branding Social Good: Social Profit as a New Conceptual Framework. Allied Academies International Conference: Proceedings of the Academy of Marketing Studies.

Patrick L. Brockett, William W. Cooper, Linda L. Golden, Kumbhakar, Subal C., Kwinn, Michael J., Layton, Brian, and Parker, Barnett R. 2008. Estimating Elasticities with Frontier and other Regressions in Evaluating Two Advertising Strategies for US Army Recruiting. Socio-Economic Planning Sciences 42, 1-17.

Patrick L. Brockett, Linda L. Golden, Montserrat Guillen, Jens Perch Nielsen, Jan Parner, and Ana Maria Perez-Marin. 2008. Survival Analysis of a Household Portfolio of Insurance Policies: How Much Time Do You Have to Stop Total Customer Defection? Journal of Risk and Insurance 75, 713-737.

Patrick L. Brockett and Linda L. Golden. 2007. Biological and Psychobehavioral Correlates of Credit Scores and Automobile Insurance Losses: Toward an Explication of Why Credit Scoring Works. Journal of Risk and Insurance 74, 23-63.

Linda L. Golden, Wang, Mulong, and Yang, Chuanhou. 2007. Handling Weather Related Risks Through the Financial Markets: Considerations of Credit Risk, Basis Risk, and Hedging. Journal of Risk & Insurance 74, 319-346.

Patrick L. Brockett, Linda L. Golden, Jang, Jaeho, and Yang, Chuanhou. 2006. A Comparison of Neural Network, Statistical Methods, and Variable Choice for Life Insurers' Financial Distress Prediction. Journal of Risk and Insurance 73, 397-419.

Patrick L. Brockett, William W. Cooper, Linda L. Golden, John J. Rousseau, and Yuying Wang. 2005. Financial Intermediary Versus Production Approach to Efficiency of Marketing Distribution Systems and Organizational Structure of Insurance Companies. Journal of Risk and Insurance72, 393-412.

Patrick L. Brockett, William W. Cooper, Honghui Deng, Linda L. Golden, and Timothy W. Ruefli. 2005. Using DEA to Identify and Manage Congestion. Journal of Productivity Analysis 22(3), 207-226.

Patrick L. Brockett, William W. Cooper, Linda L. Golden, John J. Rousseau, and Yuying Wang. 2004. Evaluating Solvency Versus Efficiency Performance and Different Forms of Organization and Marketing in US Property––liability Insurance Companies. European Journal of Operational Research 154, 492-514.

Patrick L. Brockett, William W. Cooper, Honghui Deng, Linda L. Golden, Michael J. Kwinn, and David Thomas. 2002. An Analysis of the Efficiency of Joint Service Advertising Versus Service Specific Advertising for Recruiting Success. Military Operations Research Journal 7, 57-76.

Patrick L. Brockett, Richard A. Derrig, Linda L. Golden, Arnold Levine, and Mark I. Alpert. 2002. Fraud Classification Using Principal Component Analysis of RIDITs. The Journal of Risk and Insurance 69, 341-371.

Patrick L. Brockett, Linda L. Golden, Shikhar Sarin, and James Gerberman. 2001. The Identification of Target Firms and Functional Areas for Strategic Benchmarking. The Engineering Economist 46, 274-299.

Patrick L. Brockett, William W. Cooper, Linda L. Golden, John J. Rousseau, and Yuying Yang. 1998. DEA Evaluations of the Efficiency of Organizational Forms and Distribution Systems in the U.S. Property and Liability Insurance Industry. International Journal of Systems Science29, 1235-1247.

Patrick L. Brockett, William W. Cooper, Linda L. Golden, and X. Xia. 1997. A Case Study in Applying Neural Networks to Predicting Insolvency for Property and Casualty Insurers. Journal of the Operational Research Society 48, 1153-1162.

Patricia M. West, Patrick L. Brockett, and Linda L. Golden. 1997. A Comparative Analysis of Neural Networks and Statistical Methods for Predicting Consumer Choice. Marketing Science 16, 201-206.

Patrick L. Brockett, Linda L. Golden, and Kwang H. Paick. 1997. Constructing a Unimodal Bayesian Prior Distribution from Incompletely Assessed Information, in Advances in Econometrics: Applying Maximum Entropy to Econometric Problems, Thomas Fomby, ed. JAI Press, 201-216.

Patrick L. Brockett, Linda L. Golden, and Xiaohua Xia. 1997. Using Computer Intensive Technologies in Aid Insurance Regulators: Early Detection of Insolvency and Fraud, in IMPACT: How IC2 Research Affects Public Policy and Business Markets, W.W. Cooper, D. Gibson, F.Y. Phillips, S. Thore and A. Whinston, eds. Westport, CT: Quorum Books, 111-130.

Patrick L. Brockett, Linda L. Golden, and Shan Li. 1996. An Application of Rank Statistics to DEA and OECD Country Productivity, in Proceedings of the 1996 Annual Meeting of the Northeast Decision Sciences Institute, 573-577.

Linda L. Golden, Vern C. Vincent, Gilberto de los Santos, and Judy K. Frels. 1996. Ecological Information Receptivity of Hispanic and Anglo Americans. Advances in Consumer Research, 189-195.

Patrick L. Brockett, Linda L. Golden, and Harry L. Panjer. 1996. Flexible Purchase Frequency Modeling. Journal of Marketing Research 33, 94-107.

Patrick L. Brockett, William W. Cooper, Linda L. Golden, and Utai Pitaktong. 1994. A Neural Network Method for Obtaining an Early Warning of Insurer Insolvency. Journal of Risk and Insurance 61, 402-424.

Linda L. Golden and Andrea K. Suder. 1994. Disease Demarketing: The College AIDS Challenge. Health Marketing Quarterly 11, 105-123.

Linda L. Golden and Mark I. Alpert. 1993. A Neural Network Investigation of the Relationship Between Likelihood of Purchasing and Country-Product Image, in Proceedings of the Fourth Symposium on Cross-Cultural Consumer and Business Studies, 237-240.

Gerald Albaum, Ruiming Liu, and Linda L. Golden. 1993. Exploring Country-of-Origin Perceptions by Multidimensional Scaling. European Advances in Consumer Research 1.

Patrick L. Brockett and Linda L. Golden. 1992. A Comment on 'Using Rank Values as an Interval Scale' by Dowling and Medgley. Psychology and Marketing 9, 255-261.

Linda L. Golden and Wilton Thomas Anderson. 1992. Aids Prevention: Myths, Misinformation and Health Policy Perceptions. Journal of Health and Social Policy 3, 37-50.

Linda L. Golden and Mayur Sirdesai. 1992. Chernoff Faces: A Useful Technique for Comparative Image Analysis and Representation. Diversity in Consumer Behavior, in Advances in Consumer Research.

Linda L. Golden, Patrick L. Brockett, Gerald Albaum, and Juan Zatarain. 1992. The Golden Numerical Comparative Scale Format for Economical Multiobject/Multiattribute Comparison Questionnaires. Journal of Official Statistics 8, 77-86.

Wilton Thomas Anderson, Linda L. Golden, U.N. Umesh, and William W. Weeks. 1992. Timestyles: Role Factor Influences on the Convergence and Divergence of Couples' Complementary and Substitute Activity Patterns. Psychology and Marketing 9, 101-122.

Gerald Albaum and Linda L. Golden. 1991. Alternative Measurement Formats of Multiple Comparisons Across Multiple Image Objects. Journal of Global Marketing 4, 89-121.

Linda L. Golden and Keren A. Johnson. 1991. Information Acquisition and Behavioral Change: A Social Marketing Application. Health Marketing Quarterly 8, 23-60.

Patrick L. Brockett, Linda L. Golden, and Paul Aird. 1990. How Public Policy Can Define the Marketplace: The Case of Pollution Liability Insurance in the 1980's. Journal of Public Policy and Marketing 9, 211-226.

Linda L. Golden. 1990. The Golden Numerical Comparative Scale: Economies with Preservation of Data Quality, in Proceedings of the American Statistical Association: 1990 Section on Survey Research Methods, Alexandria, 677-682.

Linda L. Golden, Patrick L. Brockett, and Mary R. Zimmer. 1989. A New Method for Identifying Asymmetric Relationships among Variables: Information Theory Applied to Affect, Location Convenience and Patronage Frequency, in Proceedings of the American Marketing Association,

Linda L. Golden, Mark I. Alpert, and John F. Betak. 1989. Psychological Meaning: Empirical Directions for Identification and Strategy Development. Psychology and Marketing 6, 33-50.

W. Thomas Anderson, Jr., Linda L. Golden, U.N. Umesh, and William A. Weeks. 1989. The Five Faces of Eve: Women's Timestyle Typologies. Advances in Consumer Research, 346-353.

Mary R. Zimmer and Linda L. Golden. 1988. Impressions of Retail Stores: A Content Analysis of Consumer Images. Journal of Retailing 64, 265-293.

U.N. Umesh, William A. Weeks, and Linda L. Golden. 1988. Individual and Dyadic Consumption of Time: Propositions on the Perception of Complementary and Substitutability of Activities. Advances in Consumer Research, 426-429.

Gerald Albaum, Linda L. Golden, Brian Murphy, and Jasper Strandskov. 1988. Likert Scale and Semantic Differential: Issues Relevant to Cross-Cultural Research, in Proceedings of the Second Symposium on Cross-Cultural Consumer and Business Studies, 108-112.

Linda L. Golden, U.N. Umesh, and W. Thomas Anderson, Jr.. 1988. Timestyles: Comparison of Spouses' Complementarity and Substitutability of Activities, in Proceedings of the American Marketing Association,

Patrick L. Brockett and Linda L. Golden. 1987. A Class of Utility Functions Containing All the Common Utility Functions. Management Science33, 955-964.

Linda L. Golden and Mark I. Alpert. 1987. Comparative Analysis of the Relative Effectiveness of One- and Two-Sided Communication for Contrasting Products. Journal of Advertising 16, 18-25, 68.

Keren A. Johnson, Mary R. Zimmer, and Linda L. Golden. 1987. Object Relations Theory: Male and Female Difference in Visual Information Processing. Advances in Consumer Research, 83-87.

Linda L. Golden and Patrick L. Brockett. 1987. The Effect of Alternative Scoring Methods on the Analysis of Rank Order Categorical Data. Journal of Mathematical Sociology 12, 383-414.

Linda L. Golden, Gerald Albaum, and Mary R. Zimmer. 1987. The Numerical Comparative Scale: An Economical Format for Retail Image Measurement. Journal of Retailing 63, 393-410.

Linda L. Golden and Mary R. Zimmer. 1986. Relationships Between Affect, Patronage Frequency and Amount of Money Spent with a Comment on Affect Scaling and Measurement. Advances in Consumer Research, 53-57.

Juan M. Zatarain, Linda L. Golden, Gerald Albaum, Patrick L. Brockett, and Roger Kerin. 1986. The Numerical Comparative Scale in Country Image Studies, in Proceedings of the National Institute of Decision Sciences Conference, 515-517.

Linda L. Golden and Gerald Albaum. 1984. An Analysis of Alternative Semantic Differential Formats for Measuring Retail Store Image, in Proceedings of the American Institute for Decision Sciences Western Region, 222-224.

W. Thomas Anderson, Jr. and Linda L. Golden. 1984. Bank Promotion Strategy. Journal of Advertising Research 24, 53-65.

Linda L. Golden. 1984. Current Perspectives in Attribution Theory Research, in Proceedings of the Southern Marketing Association, Boca Raton, 256-268.

W. Thomas Anderson, Jr. and Linda L. Golden. 1984. Lifestyle and Psychographics: A Critical Review. Advances in Consumer Research, 405-411.

Linda L. Golden, V. Kumar, and Wayne D. Hoyer. 1984. The Effects of One and Two-Sided Messages, Benefit Appeal and Related Memberships on Propensity to Join a Professional Organization, in Proceedings of the American Psychological Association, 136-139.

Mark I. Alpert, Linda L. Golden, and Wayne D. Hoyer. 1983. The Impact of Repetition on Advertisement Miscomprehension and Effectiveness, in Advances in Consumer Research, 130-135.

Roger A. Kerin and Linda L. Golden. 1982. Methodological Issues in Store Image and Patronage Research, in Proceedings of the American Institute for Decision Sciences, 225-227.

Mark I. Alpert and Linda L. Golden. 1982. The Impact of Education on the Relative Effectiveness of One-Sided and Two-Sided Communications, in Proceedings of the American Marketing Association, 30-33.

Linda L. Golden and Mustaffa O. Attir. 1981. Notes on the Development of a Technique to Establish the Quality of Social Survey Data. Libyan Economic and Business Review 17, 5-21.

Linda L. Golden, W. Thomas Anderson, Jr., and Louis K. Sharpe IV. 1981. The Effects of Salutation, Monetary Incentive and Degree of Urbanization on Mail Questionnaire Response Rate, Speed, and Quality. Advances in Consumer Research, 292-298.

Linda L. Golden, Mark I. Alpert, and John F. Betak. 1980. A Programmatic Research Approach to Transit Marketing. Traffic Quarterly 34, 627-647.

Linda L. Golden, W. Thomas Anderson, Jr., and Nancy M. Ridgway. 1980. Consumer Mobility: A Life History Approach. Advances in Consumer Research, 460-465.

Linda L. Golden and W. Thomas Anderson, Jr.. 1980. Profiles in Market Dependence, in Proceedings of the American Marketing Association, Chicago, IL, 131-134.

W. Thomas Anderson, Jr., Linda L. Golden, Gary M. Mullett, and Donna Coogan. 1980. Sex Typed Product Images: The Effects of Sex, Sex Role Self-Concept and Measurement Implications. Advances in Consumer Research, 604-608.

Linda L. Golden, John F. Betak, and Mark I. Alpert. 1979. Attracting Potential Switchers to Mass Transit: Mode Choice as a Multi-Attribute Decision Model. Advances in Consumer Research, 519-525.

Linda L. Golden. 1979. Consumer Reactions to Explicit Brand Comparisons in Advertisements. Journal of Marketing Research 16, 517-532.

Linda L. Golden. 1979. Effects of Consumer Participation Level, Guarantee and Message Source, in Proceedings of the Sixth International Research Seminar in Marketing, Marseille, France, 131-145.

Linda L. Golden and Mustaffa O. Attir. 1979. Entropy as a Measure of the Quality of Self-Report Data, in Proceedings of the American Psychological Association, 27-29.

W. Thomas Anderson, Jr. and Linda L. Golden. 1979. Life Trajectory: Population Migration and Lifestyle Over Time, in Proceedings of the American Marketing Association, 291-296.

John F. Betak, James Storey, Mark I. Alpert, and Linda L. Golden. 1979. Mode Choice as a Multiple Criteria Decision Task. Journal of Urban Analysis 6, 59-88.

Linda L. Golden. 1979. Research on Female Consumers: We're Not There Yet, in Proceedings of the Southern Marketing Association, 321-322.

Richard W. Mizerski, Linda L. Golden, and Jerome B. Kernan. 1979. The Attribution Process in Consumer Decision Making. Journal of Consumer Research 6, 123-140.

Linda L. Golden, Neil Allison, and Mona Clee. 1979. The Role of Sex Role Self-Concept in Masculine and Feminine Product Perceptions. Advances in Consumer Research, 599-605.

W. Thomas Anderson, Jr., Joel Saegert, and Linda L. Golden. 1978. Relational Analysis of Referent Selection in Product Decisions, in Proceedings of the American Marketing Association, 134-138.

Mark I. Alpert and Linda L. Golden. 1978. The Marketing of Mass Transportation to Diverse Groups Within a Community. Journal of Urban Analysis 5, 285-302.

Mark I. Alpert and Linda L. Golden. 1978. The Relative Effectiveness of One-Sided and Two-Sided Communication for Mass Transit Advertising. Advances in Consumer Research, 12-18.

Mark I. Alpert and Linda L. Golden. 1978. Transportation Attitudes Over Time: A Longitudinal Approach. Advances in Consumer Research, 194-200.

W. Thomas Anderson, Jr., Mark I. Alpert, and Linda L. Golden. 1977. A Comparative Analysis of Student-Teacher Interpersonal Similarity/Dissimilarity and Teaching Effectiveness. Journal of Educational Research 71, 36-44.

Linda L. Golden. 1977. Attribution Theory Implications for Advertisement Claim Credibility. Journal of Marketing Research 14, 115-117.

Mark I. Alpert and Linda L. Golden. 1977. Market Segmentation for Public Transportation: An Empirical Approach, in Proceedings of the Southwestern Marketing Association, 41.

W. Thomas Anderson, Jr., Mark I. Alpert, and Linda L. Golden. 1977. Marketing Education: Teaching Effectiveness and Interpersonal Distance, in Southwestern Marketing Association Proceedings, 32.

W. Thomas Anderson, Jr., Linda L. Golden, and Joel Saegert. 1977. Referent Selection and Perceived Interpersonal Distance in Product Decisions, in Proceedings of the Southwestern Marketing Association,

W. Thomas Anderson, Jr., Mark I. Alpert, and Linda L. Golden. 1977. Relational Analysis of Teaching Effectiveness. Catalogue of Selected Documents in Psychology 7, 81-82.

Linda L. Golden. 1976. Consumer Reactions to Comparative Advertising, in Advances in Consumer Research, 63-67.

Linda L. Golden and Robert A. Peterson. 1976. Post-Purchase, Pretrial Satisfaction Expectations as a Function of Message Content and Source, in Proceedings of the American Marketing Association, 143-146.

W. Thomas Anderson, Louis K. Sharpe IV, and Linda L. Golden. 1976. Promotional Implications of Heterophily and Reference Influence, in Proceedings of the American Marketing Association, 572-575.

Linda L. Golden and Robert A. Peterson. 1975. Information Type and Source as Determinants of Expected Product Satisfaction, in Proceedings of the American Institute of Decision Sciences, 316.

Robert B. Settle and Linda L. Golden. 1974. Attribution Theory and Advertiser Credibility. Journal of Marketing Research 11, 181-185.

Robert B. Settle and Linda L. Golden. 1974. Consumer Perceptions: Overchoice in the Marketplace. Advances in Consumer Research, 29-37.

Joseph F. Hair, Ronald F. Bush, and Linda L. Golden. 1974. Reference Group Theory and the Black Consumer, in Proceedings of the Southwestern Regional American Institute of Decision Sciences, 120-122.

Joseph F. Hair and Linda L. Golden. 1973. Reference Group Influence among Blacks, in Proceedings of the American Institute of Decision Sciences, 44-47.

John H. Faricy and Linda L. Golden. 1973. Reported Attitudes on Ecology and Self-Imposed Buying Restrictions, in Proceedings of the Southern Marketing Association,

Linda L. Golden and Robert B. Settle. 1973. The Dynamics of Reference Group Influence, in Proceedings of American Institute for Decision Sciences Western Region, 52-53.

Linda L. Golden and Robert B. Settle. 1973. When Products Fail, in Proceedings of the Southern Marketing Association,

John H. Faricy and Linda L. Golden. 1972. Patronage Motives, Evaluative Criteria in Grocery Shopping and Unit Pricing. The Southern Journal of Business 7, 131.