Eunjoo Han is a doctoral student in Marketing (Consumer Behavior track)at the University of Texas at Austin. She received a BBA (a minor in Economics) and a M.S. in Marketing at Yonsei University, South Korea. She also has a two year work experience as a business consultant at Accenture.
She recently investigates the motivation mechanism in competitive goal pursuit, roles of incidental emotions in product consumption goals, physical distance and one's motivation to give help to good causes (i.e., prosocial behaviors), and the Fundamental Attribution Error in morality.