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David Huff

David Huff
CBA 7.202 (512-471-5443)
CBA 6.460

Professor Emeritus



HUFF, DAVID L. Century Club Centennial Professor in Business Administration. Degrees: B.S., University of Oregon, 1955; M.B.A., University of Washington, 1957; Ph.D., University of Washington, 1960. Positions: Associate Professor, UCLA; Director, Center for Regional Studies, University of Kansas; Fulbright Lecturer, Universite d'Aix Marseille (France); Director of Research, Bureau of Business Research, The University of Texas at Austin. Areas of Specialization: Market Area Analysis, Regional Development, Location Decisions. Publications: Numerous articles in marketing and regional economic journals as well as a number of research monographs on subjects related to areas of specialization.


David L. Huff. 2007. OIDA Projects 'Opto-mism' in Optoelectronics Markets. Laser Focus World 43, 59-60.
David L. Huff and William Black. 1996. The Huff Model in Retrospect. Applied Geographic Studies.
David L. Huff and James Lutz. 1995. A Longitudinal Analysis of Ireland's Urban System. Urban Studies.
David L. Huff and Anne Hale. 1993. Monitoring Temporal Changes in Multivariate Classifications. Professional Geographer.
David L. Huff, James M. Lutz, and Rajendra K. Srivastava. 1988. A Geographical Analysis of the Innovativeness of States. Economic Geography 64, 137-146.
David L. Huff, Vijay Mahajan, and William C. Black. 1983. Faces: A Method of Portraying Multivariate Data Graphically, in Partonage Behavior and Retail Management, W.R. Darden and Robert F. Lusch, eds. NY: North-Holland, 275-291.
David L. Huff, Vijay Mahajan, and William Black. 1981. Facial Representation of Multivariate Data. Journal of Marketing 45, 53-59.

Professional Awards

Social Science Research Council Grant
National Institute of Justice Grant
National Endowment for the Arts Grant

Teaching Awards

Distinguished Mentor Award, National Council for Geographic Education1997
Jack Taylor Undergraduate Teaching Excellence Award1981

Page last updated: 7/23/2014