Hyunjung Lee (Crystal) is a doctoral student in Marketing at the University of Texas at Austin. Her main research interests are the effect of emotion, self-concept, interpersonal behavior, and culture on consumer behavior.
She received B.A. in Psychology and minor in Biology from the University of North Carolina at Chapel Hill, and M.A. in Social Psychology from Seoul National University. She also worked as a researcher at the Center for Happiness Studies at Seoul National University and a management consultant at Korea Advanced Institute of Science and Technology. Besides research, she enjoys traveling, painting, live music, and outdoor activities.