Zhuoxin (Allen) Li is a Ph.D. Candidate in Information, Risk, and Operations Management. His research interests have revolved around the interface between Information Systems and Operations/Marketing. He investigates consumer behaviors and firm strategies in electronic marketplaces, platform ecosystems, and modern value chains, in which technology, people, and markets interact. His research has appeared in Management Science, Production and Operations Management, and other business journals. Before joining the doctoral program, he received a M.S. degree in Management Science and a B.S. degree in Computer Science.