Zhuping is a doctoral student in Marketing at McCombs School of Business, the University of Texas at Austin. Prior to joining McCombs, he was studying operations management and statistics at The University of Connecticut. He has received a Master degree in Management Science and Engineering and a Master degree in Statistics from Beijing University of Aeronautics and Astronautics and the University of Connecticut, respectively.
Generally, he is interested in modeling consumer behavior using Bayesian statistics, structural models and game theory. Specifically, he wants to examine how firms can utilize social media and mobile technologies to engage consumers and increase sales.