Jacob Suher is a doctoral student in the Marketing department at the University of Texas at Austin. He received a B.S. degree in Economics from the University of Pennsylvania in 2009. Jacob previously worked with Dr. Herb Sorensen at TNS Retail & Shopper on R&D projects related to in-store shopper behavior.
His current research interests include unplanned decision making and consumption behavior. He is investigating the in-store drivers of unplanned purchases as part of a Marketing Science Institute research grant. Outside of academics, Jacob loves beer, barbeque, and bicycles.