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Frenkel Ter Hofstede

Frenkel Ter Hofstede
terhofstedef@mccombs.utexas.edu
CBA 7.202 (512-471-5471)
(512-471-1128)

Associate Professor

Department
Marketing

Publications

Aysegul Ozsomer, Rajeev Batra, Amitava Chattopadhyay, and Frenkel Ter Hofstede. 2012. A Global Brand Management Roadmap. International Journal of Research in Marketing 29(1), 1-4.
Neeraj Bharadwaj, Rebecca Walker Naylor, and Frenkel Ter Hofstede. 2009. Consumer Response to and Choice of Customized versus Standardized Systems. International Journal of Research in Marketing 26, 216-227.
Tansev Geylani, J. Jeffrey Inman, and Frenkel Ter Hofstede. 2008. Image Reinforcement or Impairment: The Effects of Co-Branding on Attribute Uncertainty. Marketing Science 27, 730-744.
Frenkel Ter Hofstede and Gönül, Füsun F. 2006. How to Compute Optimal Catalog Mailing Decisions. Marketing Science 2565-74.
Frenkel Ter Hofstede, Michel Wedel Frenkel, and Jan-Benedict Steenkamp. 2003. Identification de Segments Spatiaux pour des Marchés Internationaux. Recherche et Application en Marketing 18, 81-104.
Frenkel Ter Hofstede, Youngchan Kim, and Michel Wedel. 2002. Bayesian Prediction in Hybrid Conjoint Analysis. Journal of Marketing Research 39, 253-261.
Frenkel Ter Hofstede, Michel Wedel, and Jan-Benedict E.M. Steenkamp. 2002. Identifying Spatial Segments in International Markets. Marketing Science 21, 160-177.
Jan-Benedict E.M. Steenkamp and Frenkel Ter Hofstede. 2002. International Market Segmentation: Issues and Outlook. International Journal of Research in Marketing 19, 185-213.
Frenkel Ter Hofstede. 2002. International Market Segmentation: Issues and Perspectives. International Journal of Research in Marketing 19, 185-213.
Marco Vriens and Frenkel Ter Hofstede. 2000. Linking Attributes, Benefits, and Consumer Values: A Powerful Approach to Market Segmentation, Brand Positioning, and Advertising Strategy. Marketing Research 12, 5-10.
Jan-Benedict E.M. Steenkamp, Frenkel Ter Hofstede, and Michel Wedel. 1999. A Cross-National Investigation into the Individual and Cultural Antecedents of Consumer Innovativeness. Journal of Marketing 63, 55-69.
Frenkel Ter Hofstede. 1999. Essays in International Market Segmentation. Netherlands: Universal Press.
Frenkel Ter Hofstede, Jan-Benedict E.M. Steenkamp, and Michel Wedel. 1999. International Market Segmentation Based on Consumer-Product Relations. Journal of Marketing Research 36, 1-17.
Frenkel Ter Hofstede and Michel Wedel. 1999. Time Aggregation Effects on the Baseline of Continuous-Time and Discrete-Time Hazard Models. Economics Letters 63, 145-150.
Frenkel Ter Hofstede and Michel Wedel. 1998. A Monte Carlo Study of Time-Aggregation in Continuous-Time and Discrete-Time Parametric Hazard Models. Economics Letters 58, 149-156.
Frenkel Ter Hofstede, Anke Audenaert, Jan-Benedict E.M. Steenkamp, and Michel Wedel. 1998. An Investigation into the Association Pattern Technique as a Quantitative Approach to Measuring Means-End Chains. International Journal of Research in Marketing 15, 37-50.
Michel Wedel, Frenkel Ter Hofstede, and Jan-Benedict E.M. Steenkamp. 1998. Mixture Model Analysis of Complex Samples. Journal of Classification 15, 225-244.
Joost M. E. Pennings, W. Erno Kuiper, Frenkel Ter Hofstede, and Matthew T. G. Meulenberg. 1998. The price path due to order imbalances: evidence from the Amsterdam Agricultural Futures Exchange. European Financial Management 4, 47-65.
Joost M.E. Pennings, W.Erno Kuiper, Frenkel Ter Hofstede, and Matthew T.G. Meulenberg. 1996. Futures Market Depth: A Price Pattern Model, in Agricultural Marketing and Consumer Behavior in a Changing World, Proceedings of EAAE Seminar, 333-343.
Joost M.E. Pennings, W. Erno Kuiper, Frenkel Ter Hofstede, and Matthew T.G. Meulenberg. 1996. The Underlying Structure of Futures Market Depth, in Research Symposium Proceedings of Chicago Board of Trade, 59-101.
Michel Wedel, Wagner A. Kamakura, Wayne S. DeSarbo, and Frenkel Ter Hofstede. 1995. Implications for Asymmetry, Nonproportionality, and Heterogeneity in Brand Switching from Piece-Wise Exponential Mixture Hazard Models. Journal of Marketing Research 32, 457-462.

Professional Awards

CBA Foundation Research Excellence Award for Assistant Professors, McCombs School of Business2005
O'Dell Award for2004
Finalist IJRM award for best paper2002
Finalist John D.C. Little Award for best marketing paper published in Marketing Science or Management Science2002
David K. Hardin award, for the best peer reviewed article in Marketing Research2000
Finalist Paul E. Green Award, for best paper published in Journal of Marketing Research1999
Finalist NVMI award for best Dissertation1999

Teaching Awards

Best teacher award in undergraduate business program, Carnegie Mellon University2003
Finalist for best teacher award in undergraduate business program, Carnegie Mellon University2001

Page last updated: 4/24/2014