Dr. Stephen Walls received his BBA in Marketing from Texas A&M University and his MBA and Ph.D. from The University of Texas at Austin. He teaches a wide range of marketing courses in McCombs' undergraduate and graduate programs, including Principles of Marketing, Strategic Brand Management, Customer Insights & Experiences, Integrated Marketing Communications, and Marketing Policies. Dr. Walls also teaches Advanced Marketing Management in the Masters in Engineering Management program through the Cockrell School of Engineering's Center for Lifelong Engineering Education. He has received numerous teaching awards, including placement on The Faculty Honor Roll, Senior Send-off Favorite Professor, and Texas Blazer's Professor Appreciation, among others. His varied industry experience includes marketing, human resources, and technology management at companies such as Dell, Vignette, ibooks.com, American Airlines, and Wal-Mart. Dr. Walls speaks often on various topics related to marketing strategy and tactics, design-thinking for business innovation, branding, social media, and intergenerational marketing and management.