Develop your idea for a new product or service into a comprehensive, profitable business model for revenue growth.

Objective

This program addresses the three most critical steps in launching new products or services in established or start-up companies: how to grow product or service revenue by creating market centric products; how to fund the development of the new offering; and how to put team members in optimal positions to execute effectively.

This two-day course blends discussion and practical workshops that enable each attendee to walk away with the fundamental structure of a business plan. In order to get the most out of this program, attendees should come prepared with a new product or service idea to develop.

Benefits

• Understand capital requirements and how to finance the development and growth of your new offering
• Discover how to place the right people in the right positions to execute your plan effectively
• Walk away with a solid business plan for a new product or service that can grow revenue for your organization 
• Clearly communicate each stage of your plan to all stakeholders involved 

Registration

Early registration is encouraged. Class size is limited and often fill to capacity. We request registrations with payment at least three weeks in advance of the program start date.

Title:	New Product and Service Creation
WHEN:	September 10-11, 2013
WHERE:	AT&T Executive Education and Conference Center Austin, Texas (map & directions)
DURATION:	2-day program: 8:30 a.m. - 4:30 p.m.
FACULTY:	Rob Adams, Ph.D.
COST:	$2450 - Individual Course $11,500 - Marketing Certificate The program fee includes materials, lunches and breaks. Registration is not complete until payment is received.
PREREQUISITES:	None

Participants earn 1.4 continuing education units (CEUs). A certificate of completion will be presented from Texas Executive Education.