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Marketing Strategy and Market Dynamics

Customer-Centric Marketing (formerly Marketing Strategy)

Understanding markets and how you create value is a critical factor for your organization’s success. Designed to help you develop a thorough understanding of the concepts behind marketing strategy, you will leave with the foundation for building and benefiting from internally consistent marketing campaigns. Learn More

Driving Business Performance through Marketing

This program is designed to help participants put theory into practice. It assumes an understanding of the fundamental concepts in marketing through previous courses or professional experience. Armed with the basics of marketing, you will be thrown into the simulation. Along with other participants in the workshop, you will manage the business for three years and make 12 quarterly decisions. Learn More

Market Validation: Know Your Markets Before You Build Your Product or Service

Market Validation is a proven approach to reduce the risk of product failure. In this program, you will discover the strategy and tactics of conducting Market Validation and leave with a completed plan to conduct this process. Learn More

Marketing of Innovations (formerly Entrepreneurial Marketing)

Explore key marketing concepts, methods, and strategic issues relevant for start-up and early-stage entrepreneurs (or "intrapreneurs") who innovate and seek to turn ideas into profitable finished products. Learn More

Strategic Pricing: An Analytic Approach to Maximizing Profits

Pricing is the crucial driver or revenue and profitability. Learn how companies can price with confidence if they approach pricing as a strategic asset, by implementing a combination of intelligent pricing policies as well as some creative thinking. Learn More