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“Thoroughly enjoyed Dr. Jain. He made the class very interesting and I learned a great deal. Excellent...real world examples.”
Estella Baytan, Product Manager
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Get clarification of key marketing concepts, methods, and strategic issues relevant for start-up and early-stage entrepreneurs as well as intrapreneurs who are striving to turn an idea into a profitable finished product through innovation.
More often than not, the reason for the success of a new venture isn’t technology–it’s marketing. Marketing plays a crucial role not only in developing, producing, and selling products or services but also in guiding recruiting efforts and raising capital. All the important questions asked by investors in early stage companies, or decision makers in larger entrepreneurial focused organizations, are strategic marketing questions: Who is the customer? What problem do you solve for him? How big is the market? How quickly is it growing? Who are the competitors? What is your sustainable competitive advantage? And yet, many ventures are begun without careful pre-venture marketing, which can prove to be a fatal mistake
This course clarifies key marketing concepts, methods, and strategic issues relevant for start-up and early-stage entrepreneurs as well as early-stage entrepreneurs within larger established organizations. Because there is no universal marketing solution applicable to all entrepreneurial ventures, this course is designed to help you develop a flexible way of thinking about marketing problems in general. From there, you will be better positioned to determine and apply the most innovative and appropriate solutions to your situation.
- Conduct an opportunity analysis - “What am I selling to whom?”
- Discuss how to segment and position for competitive advantage
- Understand product, value and business model innovation
- Discover how to price to capture value
- Learn the applicability of social media to entrepreneurial endeavors
Early registration is encouraged. Class size is limited and often fills to capacity. We request registrations with payment at least three weeks in advance of the program start date.
||AT&T Executive Education and Conference Center
Austin, Texas (map & directions)
||2-day program: 8:30 a.m. - 4:30 p.m.
||Kapil Jain, Ph.D., Ben Bentzin, MBA
||$2450 - Individual Course
$11,500 - General Management Certificate
The program fee includes materials, lunches and breaks.
Registration is not complete until payment is received.
Participants earn 1.4 continuing education units (CEUs). A certificate of completion will be presented from Texas Executive Education.