ExecED | Participant Resources

Meet the Faculty at Texas Executive Education

Rob Adams

Rob Adams, Ph.D.

Director of Texas Venture Labs
Lecturer, Department of Management
The University of Texas at Austin

Ph.D., Capella University
MBA, Babson College
B.S., Purdue University

Rob Adams is an active investor, author, consultant, and on the faculty of the Management Department at The University of Texas at Austin's McCombs School of Business, where he teaches in the MBA program and is the Director of Texas Venture Labs.

Dr. Adams is an active angel investor and board member for several start-ups, and is affiliated with numerous venture funds, several of which he started. Prior to the venture business, he was a software operating executive for two decades. Throughout his venture and operating careers he has been a founder, founding investor or involved with the public offering, merger or acquisition of more than 40 companies, representing the launching of more than 100 products, and transactions totaling more than one billion dollars of capital.

Prior to his appointment at The University of Texas, Adams founded Tejas Venture Partners, his second venture fund. Previously he was the founder of AV Labs, a successful early stage venture fund allied with Austin Ventures, starting it after being a partner with TL Ventures. Before entering the venture business, he was a technology executive. He started his career with Lotus (NYSE: IBM), joining the company shortly after its public offering. Adams was instrumental in the development and launch of both 1-2-3 for Macintosh and Lotus Notes. He went on to be founder and CEO of Business Matters, a venture backed developer of financial modeling products and was an executive with Pervasive Software (NASDAQ: PVSW), a company he helped take public.

Adams is a nationally recognized speaker on entrepreneurship, company and product strategy, marketing and technology issues. He recently keynoted the Inc. 500 business conference and consults for numerous Fortune 500 companies. He provides expert testimony on technology related business issues, and has consulted on economic development and early stage company development for numerous governments including Chile, Costa Rica, India, Malaysia, New Zealand, and Thailand. He blogs for Inc.com and has been covered in BusinessWeek, Forbes, Fortune, Money, The New York Times, The Wall Street Journal, Washington Post, on Bloomberg Radio, Public Television, and public radio’s nationally syndicated “Marketplace” program.

He is the author of A Good Hard Kick in the Ass: Basic Training for Entrepreneurs (Random House/Crown, 2002), and If You Build It Will They Come? Three Steps to Test and Validate Any Market Opportunity (Wiley, April 2010).

Executive Development Programs Taught By Rob Adams:

Page last updated: 5/22/2014