Goutam ChallagallaProfessor of Marketing
College of Management
Undergraduate degree, Osmania University in Hyderabad, India
MBA, Arizona State University
PHD, University of Texas at Austin
Dr. Goutam Challagalla is Brady Family Professor of Marketing at the College of Management, Georgia Institute of Technology. He has been on the faculty of Georgia Tech since 1994. He has also served as Associate Dean for Executive Education and as Area Coordinator of Marketing at the college.
He previously worked as Principal at The Monitor Group. He served clients in agribusiness, pharmaceuticals, biotechnology, semi-conductor, consumer packaged goods, and chemicals industries. In addition, he has worked on consulting, research, and executive development assignments with 3M, Accenture, AGCO, Applied Materials, AT&T, AXA, Cargill, Ernst and Young, GE, HSBC, IBM, Illinois Tool Works, McKinsey, Prudential, RHR International, Simtrex Corp, Turner Broadcasting, and UPS. He has assisted clients on issues ranging from market strategy, market planning, designing a marketing and sales organization, customer and competitor analyses, sales deployment, distributor and channel strategy, sales performance, customer service, business development, and globalization.
His research and teaching focuses on marketing management, sales management, distribution channels, business-to-business marketing, and service excellence. His research has been published in the Journal of Marketing, Journal of Marketing Research, Management Science, Strategic Management Journal, Journal of Applied Psychology, and the Journal of the Academy of Marketing Science. He is a recipient of the Outstanding Dissertation Award at UT-Austin and the E. Roe Stamps Excellence in Teaching Award at Georgia Tech. Goutam serves on the editorial review board of the Journal of Marketing.
Dr. Challagalla’s undergraduate degree is from Osmania University in Hyderabad, India. His MBA is from Arizona State University and Ph.D. is from the University of Texas at Austin.
Executive Development Programs by Goutam Challagalla: