| Title: | Marketing Strategy |
 |
|---|---|---|
| Dates: | October 21-22, 2008
or April 23-24, 2009
Registration Deadline: 3 weeks prior to program start date Late Registration (within 3 weeks): Contact Registrar' Office to check space availability. |
|
| Duration: | 2 day program: 8:30 am - 4:30 pm | |
| Faculty: | Kapil Jain, Ph.D., Kate Mackie, Ph.D. | |
| Cost: | $2400. Fee includes all program materials, breakfast, breaks, and lunch for each day. Team rates and alumni discounts available. Registration is not complete until payment is received. | |
Texas Executive Education
Executive Education :
Open Enrollment Programs : Marketing Strategy
Marketing Strategy
Dr. Kapil Jain Also Teaches:
Description
An organization’s ability to understand markets and create customer value is a critical factor for its long-term performance. Managers must continually tackle new challenges in their efforts to market products and services because of ever-changing markets, competitors, and environments. To succeed, they must learn to recognize unmet customer needs, select specific ones to create compelling solutions for, and then develop and implement lean marketing programs. This program will provide the foundations for building such internally consistent marketing strategies.
Topics
- Gaining Consumer Insights
- Segmenting markets to find the right target
- Developing points of differentiation and positioning strategies
- Adjusting the marketing mix over the product life cycle
- Developing effective product, pricing, distribution, and promotion/communication strategies
- Creating Customer Value
- Analyzing Competitive Strategies
- Customer Relationship Management
- Marketing Research
Key Benefits
Upon completion, participants will be able to:
- Understand the process of marketing strategy development
- Develop a thorough understanding of the basic concepts behind marketing strategy
- Identify unmet customer needs and learn how to satisfy them
- Learn how to balance listening to customers’ needs while helping to shape their preferences
Continuing Education Units
Participants earn 1.4 continuing education units (CEUs) and a Texas Executive Education program certificate.
