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About The Program



  • This program is open to UT undergraduates with a minimum 2.5 GPA.
  • Prerequisites: MKT337 (business students) or  ADV318J/MKT320F (non-business students only).
  • Please note, meeting the minimum requirements does not guarantee acceptance into the program.


Program Duration: Five weeks, first summer session  June 1- July 2, 2015  


International Marketing and Consumer Behavior – Taught by UT faculty
MKT 372 (will also count for IB372 or IB320F)

Trade, Financial Markets and Negotiations in the EU – Taught by ESCP faculty
IB372 (will also count for IB350)

Classes usually take place Monday-Thursday (usually 9 a.m. to 1 p.m.). Some afternoon or Friday classes very likely. Students are strongly urged to refrain from making weekend travel plans until receipt of finalized schedule. Absence from class will not be permitted.

Cultural Analysis Assignment

You will be responsible for completing a short analysis of the local culture. You will receive instructions and guidance throughout the process. Each student will receive a set of materials they can use during this assignment and in their future careers.

The assignment is designed to be a short, fun and enriching group activity. You will receive valuable feedback on your analysis, and all contributions will be compiled into the class' group observations of the culture. For more information, and to see a sample student assignment, check out the Cultural Analysis Toolkit.

During the re-entry session, you will receive feedback and guidance from the assistant director. You'll learn how to leverage this project and the skills you have developed while abroad to distinguish yourself during the recruitment process. For more information, please visit Study Abroad and Your Career.

  • Re-entry Orientation in September


Frenkel ter Hofstede is an associate professor of marketing at the McCombs School of Business, University of Texas at Austin. He received his Ph.D. at Wageningen University and spent four years on the faculty of the Graduate School of Industrial Administration, Carnegie Mellon University.

His substantive research interests are in market segmentation, international marketing, new product development, branding, and direct marketing. His methodological interests are in developing and applying methodologies to solve problems in the above-mentioned substantive areas, with a special interest in Mixture Models, Bayesian Analysis, and Markov Chain Monte Carlo estimation methods.

His papers appeared in Economics Letters, International Journal of Research in Marketing, Journal of Classification, Journal of Marketing, Journal of Marketing Research, and Marketing Science. Frenkel has taught courses in global marketing, marketing principles, and marketing research methodology. He received the award for best teacher at the undergraduate program at the Graduate School of Industrial Administration, Carnegie Mellon University. For his research, he was awarded the John Hardkin award for best peer-reviewed article published in Marketing Research, the William F. O'Dell award for outstanding article in the Journal of Marketing Research, and the CBA Foundation Research Excellence Award for Assistant Professors at the McCombs School of Business. His papers have been nominated for academic awards, including the Paul E. Green Award, IJRM “best paper” award, and John D.C. Little Award.


Wayne Hoyer

Wayne D. Hoyer holds the James L. Bayless/William S. Farrish Fund Chair for Free Enterprise. Dr. Hoyer joined the faculty of The University of Texas in the spring of 1981 after receiving his Ph.D. (1980), M.S. (1979), and B.S. (1976) from Purdue University. His primary area of study is consumer psychology. Dr. Hoyer's research interests include consumer information processing and decision making, customer relationship management, and advertising information processing (including miscomprehension and humor). Dr. Hoyer has published over 60 articles in the Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Retailing, and other marketing and psychology forums. He is co-author of a textbook in consumer behavior with Deborah MacInnis (now in its fifth edition). His teaching interests include consumer behavior, customer strategy, and integrated marketing communications. He has also taught internationally at the University of Mannheim (including one year during 2006 – 2007), the University of Muenster, the Otto Bleisheim School of Management in Germany, the University of Bern in Switzerland, and was a research fellow at the University of Cambridge (UK).