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Paris Faculty

Frenkel ter Hofstede is an associate professor of marketing at the McCombs School of Business, University of Texas at Austin. He received his Ph.D. at Wageningen University and spent four years on the faculty of the Graduate School of Industrial Administration, Carnegie Mellon University.

His substantive research interests are in market segmentation, international marketing, new product development, branding, and direct marketing. His methodological interests are in developing and applying methodologies to solve problems in the above-mentioned substantive areas, with a special interest in Mixture Models, Bayesian Analysis, and Markov Chain Monte Carlo estimation methods.

His papers appeared in Economics Letters, International Journal of Research in Marketing, Journal of Classification, Journal of Marketing, Journal of Marketing Research, and Marketing Science. Frenkel has taught courses in global marketing, marketing principles, and marketing research methodology. He received the award for best teacher at the undergraduate program at the Graduate School of Industrial Administration, Carnegie Mellon University. For his research, he was awarded the John Hardkin award for best peer-reviewed article published in Marketing Research, the William F. O'Dell award for outstanding article in the Journal of Marketing Research, and the CBA Foundation Research Excellence Award for Assistant Professors at the McCombs School of Business. His papers have been nominated for academic awards, including the Paul E. Green Award, IJRM “best paper” award, and John D.C. Little Award.


Wayne Hoyer

Wayne D. Hoyer holds the James L. Bayless/William S. Farrish Fund Chair for Free Enterprise. Dr. Hoyer joined the faculty of The University of Texas in the spring of 1981 after receiving his Ph.D. (1980), M.S. (1979), and B.S. (1976) from Purdue University. His primary area of study is consumer psychology. Dr. Hoyer's research interests include consumer information processing and decision making, customer relationship management, and advertising information processing (including miscomprehension and humor). Dr. Hoyer has published over 60 articles in the Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Retailing, and other marketing and psychology forums. He is co-author of a textbook in consumer behavior with Deborah MacInnis (now in its fifth edition). His teaching interests include consumer behavior, customer strategy, and integrated marketing communications. He has also taught internationally at the University of Mannheim (including one year during 2006 – 2007), the University of Muenster, the Otto Bleisheim School of Management in Germany, the University of Bern in Switzerland, and was a research fellow at the University of Cambridge (UK).