skip main site navigation go to current site section navigation

Case Competition

In the fall and spring of every year, the Undergraduate Business Council hosts a case competition open to all McCombs students. Case competitions give students the opportunity to showcase their business talents in a week-long competition where they are presented a real-world business problem. Corporate sponsors write each case and judge the competition. In the past, winners of the competition have represented McCombs in larger competitions like the USC Marshall Cup Case Competition and the International Case Competition in Hong Kong. Case prizes for the top three winning teams usually range from $500-$2000. Previous sponsors have included: ConocoPhillips, General Motors, Ford Motor Company, Shell, Target and OtherInbox. This program provides students a wonderful opportunity to develop problem-solving skills while gaining exposure to major companies and varying industries.

The 2012 Spring Case Competition will be held in April.

Spring 2014

ConocoPhillips

ConocoPhillips, the world's largest independent E&P company, focuses on delivering energy responsibly to the world. The company operates in more than 30 countries, and is the fourth-largest refiner worldwide. ConocoPhillips also is a major producer of petrochemicals and plastics.

Topic: Should ConocoPhillips pursue drilling for oil and natural gas in Ecuador?* *(NOTE: This is a fictitious case and does not hint at ConocoPhillips' current goals). 

Competition Results

1st Place:
Dinishi Abayarathna
Ram Anantharaman
James Cao
Varun Nagaich

2nd Place: 
Benedict Kroll
Sulaiman Mahmood
Miriam Petsch
Suchi Sundaram

3rd Place:
Rachel Huynh
Parakh Jain
Steven Minkus
Matthew Rindelaub

Additional Sponsors

 

 Altria  


 

 

 

 

 

Fall 2013

Altria Group Distribution Company

Altria Group owns three premier tobacco operating companies. Each has a leading position in the largest and most profitable United States tobacco categories.

Topic: Develop a unique recruiting strategy to reach talented students from the McCombs School of Business during the 2014 - 2015 school year. 

Competition Results

1st Place: Premier Consulting
Moiz Rizvi
Tina Dai
Anisha Srivastava
Alyjan Daya

2nd Place: IDC Consulting 
Sulaiman Mahmood
Danyal Rizvi
Liuna Fekravar
Ayushi Agarwala

3rd Place: Innovative Strategic Consulting
Rohit Vadvadgi
Anuj Shah
Jimmy Chirayil
Nikhil Kumar

Additional Sponsors

 

 Accenture  


 

 

 

 

Spring 2013

NOOM

NOOM

Next One's on Me, or NOOM, is a local Austin technology start-up whose goal is to use technology to create a product which inspires generosity.  NOOM allows customers to send gifts of coffee, ice cream, or meals to their friends which can be redeemed at any of their participating vendors.  

Topic: What strategy can NOOM use to break into the market of college campuses nationwide?

Competition Results

1st Place: OPrime Advisory
Emile Gerard
Angela Morisette
Ryan Morris
Adam Petras

2nd Place: Spindletop Solutions 
Jeremy Tsui
Jeff Stevens
Matt Kibikas
Kayla Messamore

3rd Place: Nexus Solutions 
John Connell
Parker Kim
Ann Cai
Richard He

Additional Sponsors

 

 Altria  

ConocoPhilips

 Duff and Phelps

 

 

 Deliotte

ecc

 

 

 

 

Phillips 66

 

 

Senate

 

 

Fall 2012

Target

Target logo

Target is the second-largest discount retailer in the United States. The company operates in the United States and Canada and online at Target.com.

Topic: How can Target better utilize technology to innovate its food strategy so its guests think of Target first when it comes to food?

Competition Results

1st Place: Wayne Enterprises
Ryan Crestani 
Doug Daniels 
Jacob VandeVanter 
UZ Zhan

2nd Place: Austin Consulting Group 
Lisa Kao
Kevin Mei 
Adam Petras
Nakul Shah

Additional Sponsors

Sense Corp

 

UTSG

 

BHP Logo

 

Spring 2012

AT&T Advertising Solutions

AT&T logo

AT&T is the world’s leading provider of IP-based communication services to businesses. AT&T also has the nation’s largest 4G network – covering 275 million people and the largest international coverage of any U.S. wireless carrier, offering the most phones that work in the most countries. AT&T has a wireless, wireline, and advertising solutions segment.

AT&T Advertising Solutions segment sells print, mobile and internet advertising for small to medium sized business across the United States.

Topic: Focusing mainly on AT&T Advertising Solutions, develop a strategy for AT&T to keep the yellow pages product vibrant as long as possible and address competition on the internet side.

Competition Results

1st Place: 
Pranitha Patil
Angela Morisette
Aakash Kumar
Stephen Friedburg

2nd Place: 
Carlos Bencomo
Daniel Amin
Harvey Powers
Seong Yoon

3rd Place:
Stephanie Ham
Ethan Bohbot
Parker Kim
Klevrin Sitohang

Fall 2011

ConocoPhillips

ConocoPhilips

ConocoPhillips, the third-largest U.S. integrated Energy Company, focuses on delivering energy responsibly to the world. The company operates in more than 30 countries, and is the fourth-largest refiner worldwide. ConocoPhillips also is a major producer of petrochemicals and plastics.

Topic: Propose a strategy for the new downstream company to successfully manage the marketing of branded fuels in the United States.

Competition Results


1st Place: Arbitrage Capital Group 
Daniel Amin 
Carlos Bencomo 
Anisha Sutaria 
Seongeun Yoon

2nd Place: Delta 
Rahul Sangal 
Kevin Chiu 
David Casso 
Lee Wang

Additional Sponsors

 Sense Corp

 

ATT

 

 



 

Spring 2011

General Motors

GM Logo Small

General Motors is a global automobile manufacturer. The company operates in over 120 countries and sells its cars under a variety of brand names that include Buick and Chevrolet. With 9.025 million vehicles sold in 2011, General Motors is one of the top automakers in the world.

Topic: Marketing to get young people interested the Chevy Cruz.

Competition Results


1st Place: Engineuity 
Robert Huynh 
Lee Wang 
Constantin Bereznitsky 
Skyler Kanegi

2nd Place: Meridian Solutions 
Alex Hodges 
Luke Fernandez 
Jay Shah 
Satvika Ananth 

Additional Sponsors

Accenture

 Seilevel

 

Senate

 UTSG