Join the Dallas Business Club and Mr. Carl Sewell for an engaging discussion on his award-winning philosophy of Customer Service.
That principle — trying to treat customers right — became a cornerstone of today’s Sewell Automotive Cos., a billion-dollar business that will celebrate its 104th anniversary this year.” (Terry Box, Business Writer, Dallas Morning News)
Carl Sewell joined the family automobile business in 1967, after graduating from Southern Methodist University and serving a stint in the Army. His father had begun selling cars in 1911. Carl is a third generation automotive dealer. His daughter, Jacquelin, and son, Carl, are the beginning of a fourth generation. In 1967, the business had one franchise with sales of $10 million. Today, sales are in excess of $1.6 billion. Sewell Automotive Companies consists of 14 dealerships representing the following franchises: Audi, Buick-GMC, Cadillac (4), Infiniti (3), Lexus (2), Maserati, MINI and Subaru.
Carl has served as chairman of Audi, Lexus and Cadillac National Dealer Councils, as well as a member of the Infiniti Marketing and Product Dealer Councils.
He is a member of the Board of Trustees of SMU where he served as chairman and the SMU Cox School of Business Executive Board where he also served as chairman. He is on the board of Southwestern Medical Foundation and the State Fair of Texas. He has previously served as chairman of Goals for Dallas and board member of the Neiman Marcus Group, Southwest Media Corporation, First City Bank, Ford Bank Group, United National Bank, American Tire Distributors and the Dallas Chamber of Commerce.
Carl has lectured at Southern Methodist University, the University of Texas, Texas A&M University, the University of Virginia and Harvard University. He has spoken to groups from General Motors, IBM, Hewlett-Packard, Amoco, Apple Computer, Toyota and Hyundai.
He is author of Customers for Life, named best book of 1990 by Tom Peters. With sales over 1,000,000 copies, Customers for Life is published in 17 languages and has been re-released by Doubleday.
Carl believes that the most important things to do to be successful are:
- Learn from mentors.
- Decide how good you want to be.
- Have a profound knowledge of your business.
- Hire the best and brightest people.
- Never, ever be satisfied with your level of performance. There is no choice but to improve.
- 6:00pm: Arrival, Cash Bar and Appetizers
- 6:30pm: Semi-Private discussion with Mr. Sewell, exclusively reserved for Platinum Members
Reception Service: Cash Bar is available Roasted Petit Tenderloin of Beef Carving Station with Brioche Silver Dollar Rolls, New England Crab Puffs, Ahi Tuna on Wonton, Mini Margherita Pizza, Vegetable Bar with Breads, Crackers and Dipping Sauce, Beverages include Tea, Coffee and Water.
*PLATINUM MEMBERS ONLY* Enjoy an exclusive meet and greet with Mr. Sewell from 6:30-7:00pm!
Registration will close at 5pm on May 12th, 2015. Register now
Hint: Become a Platinum Member before you register for this event. If you do, you will become eligible to receive $10 discount to this and future events, PLUS an exclusive opportunity to meet Mr. Carl Sewell in a semi-private gathering with other Platinum members! Join or renew here!