When: Tuesday, September 24, 5-6 p.m.
Where: UTC 4.110
Title: Talking Green but Buying Brown
Consumer interest in environmentally friendly, or “green” products is soaring. So it comes as a surprise to many that sales of green products have been less than expected. Exactly why consumers are not buying the green products they say they want is a multifaceted problem. Using numerous real business examples and findings from his own and other’s academic research, Professor Andy Gershoff will describe some of the key reasons why consumers don’t buy green, and what may be done about it.
Bio: Andy is an associate professor of Marketing at the McCombs Business School at the University of Texas at Austin. Andy has 14 years experience as an educator, researcher, and consultant. He teaches courses on consumer behavior, marketing research, and the core MBA marketing management course and has won teaching awards for his work with undergraduate, MBA, and Ph.D. students. Andy’s research explores consumers’ evaluations and decisions as they relate to relying on and trusting others, brands, and products. His work has been published in top academic journals including Journal of Consumer Research, Journal of Marketing Research, and Journal of Consumer Psychology. He has been cited or quoted in The New York Times, The Wall Street Journal, Financial Times, and CNN. Andy also works as a consultant and executive educator on issues related to marketing, marketing research, and marketing education. He has worked in the U.S., France, Spain, China, Kazakhstan, Croatia, Turkey, and Egypt for numerous clients including IBM, Pfizer, Bristol-Meyers Squibb, and USAID
Brought to you by: Undergraduate Business Council
RSVP: The event is open to all students and faculty with no need of RSVP. Attendance will be tracked through a swiper system by providing UT IDs or EIDs.