When: Wednesday, November 13, 2013, 11:30 AM - 1:00 PM
Where: AT&T Executive Conference Center
Cost: $20 per person. Includes box lunch.
What: Why do good people do bad things? How do well intended people, who pledged to abide by honor codes in college and ethics codes in the workplace, make bad decisions and get caught up in ethical problems or scandals. Having integrity can be difficult even for people with good intentions who want to do the right thing.
Drumwright will discuss how business people can develop the skills of moral sensitivity and moral imagination--the ability to think outside the box and see ethical alternatives that others do not see--and how to serve as an "organizational conscience."
You will learn:
- How to identify and understand the rationalizations that support moral myopia and moral muteness
- How to develop moral imagination
- How to give voice to your values and put them into action
- How to play the role of organizational conscience
Bio: Minette (Meme) Drumwright is an associate professor in the Department of Advertising and Public Relations in the College of Communication at The University of Texas at Austin. Since 2002, Drumwright has been faculty chair of the Bridging Disciplines Program in Ethics and Leadership.
Her current research involves studies of social responsibility in business, particularly in marketing and advertising. Her research interests also include services marketing, marketing strategy and business ethics. She has also written articles and cases for various book and journals, including the Journal of Marketing and Marketing Letters. She has won two school-wide teaching awards at UT Austin for her MBA course on services marketing.
Outside the university, she has taught in corporate executive education programs in Mexico, Europe and Asia as well as in the U.S. In between her undergraduate and graduate degrees, she worked in advertising and public relations for seven years.
She previously was an assistant professor at the Harvard Business School and a senior lecturer in marketing for UT's McCombs School of Business.
For more information, contact Gayle Hight, email@example.com, 512-475-6423.