Company overview: Zilker Motors is an automotive manufacturer of high-efficiency and high-performance vehicles with the first product being the Z100, a two-seat eco-sports commuter customer-completion car. This car features passionate styling and will be initially positioned with two powertrain setups, a motorsports and a high efficiency variant.
How TVL helped: The TVL deal team’s focus with Zilker was on further validating the market by identifying the size and growth of the specific customer segments Zilker is interested in. The results from this analysis further informed Zilker’s branding and marketing strategy. Additionally, the TVL students also analyzed several regulatory pathways available to Zilker in obtaining Vehicle Identification Numbers (VINs) for their products, as Zilker is contemplating offering their vehicles as kit or component cars.