Pre-Event Publicity and Invitation
We hope these guidelines and tips will help get your event in front of the right audience in order to meet your participation and attendance goals. For very high profile events, please contact David Wenger for guidance.
Tips for making your event stand out:
- Keep your event title short, descriptive, and to the point.
- Provide a contact person who may be reached at all times.
- Use the description to communicate your event’s appeal to a wide audience.
- Be sure to note whether your event is free and/or open to the public.
Listed below are several resources to help get the word out. Submission deadlines may vary.
McCombs Newsletters and Blogs
| Newsletter Name
|McCombs TODAY News Website
|Monthly Alumni Newsletter
|Monthly MBA Student Newsletter from the McCombs Alumni Network
|Dallas MBA Alumni
|BHP Alumni Post
|Texas Executive Education
|MBA Insider - Blog
|Texas Evening MBA Gazette
|BBA News - Blog
|BBA Career Newsletter
||MBA Career Services
|Texas MBA at Dallas/Fort Worth Gazette
|Texas MBA at Houston Gazette
|EMBA Extra - Texas Executive MBA
|MPA Admissions Blog
|MPA Student Life Blog
There isn't a whole lot of motivation on the press's part to generate attendance to an event, particularly if the event is open only to a select audience (as in academic peers, students, corporate partners, etc.). Event publicity isn't their job, unless the event has a wide general appeal.
As a general rule, we suggest you try to interest reporters in covering an event as it happens, rather than prior to the event. But obviously, you must think ahead, and begin to generate press interest prior to the event.
To make your event appealing to a reporter, it helps to:
- Make the event open to the public
- Invite the reporter and offer exclusive access for interviews with high-profile presenters
- Frame the activities or topics of the event in a manner that relates to current topics in the news
- Work with presenters to identify new information that will be presented at the event (it helps if the information has high public interest or even controversy)
- Let reporters know about interesting guests or attendees
- Send a press release targeted to a specific reporter or publication. See Examples of UT Press Releases.
Contact Samantha Harris for assistance with media contacts on behalf of the school, or to get a release published on the UT news site.
McCombs Facebook Page
Perhaps the easiest and most timely way to get the word out to the school is to post your event on Facebook. Anyone with a Facebook account can post events or announcements to our “wall” on the McCombs Facebook page. You can also link to a URL from there. See a list of other McCombs-focused Facebook Pages.
McCombs has a school-wide Twitter account and there are several programs and offices that also have Twitter identities. See a list of McCombs-focused Twitter Accounts. Creating your own Twitter account will let you tweet your event announcements, using appropriate #tags so that people can find you. One excellent side benefit of this DIY approach is that you can set up #tags for people to use as they tweet while attending your event. (See Event Coverage)
McCombs Event Calendars
Event Calendars are linked to the McCombs home page, and are divided into sections for BBA, MBA, MPA, MSTC, Alumni, Commencement and Major Events, with several sub-categories. Contact each program office to list events on their calendar.
Major events are conferences, challenges, symposiums, career fairs and C-level executive speakers that are generally open to the public and of wide interest. Upcoming events from this calendar are featured each week on the McCombs home page. To submit an event to the Major Events Calendar, contact Samantha Harris.
Many of the program offices have news blogs targeted to their individual students or alumni, each with a contact e-mail for submitting information about news and events. Whether your event will be featured in a blog post is the decision of the individual blog administrator. See a list of McCombs related blogs.
McCombs TODAY is the school and alumni news site, which caters primarily to an alumni audience, but also has readership among faculty, staff and students. Submit information about your event to Jeremy Simon. McCombs TODAY does not run a story on every event, but over time the editors try to give a comprehensive view of school happenings of interest to alumni.
If you have an event or announcement that’s geared toward a general audience or an area of wide interest, you can have an ad placed on McCombs TODAY or Texas Enterprise. Contact Jeannie Boylan
Posters and Plasma Screens at the School
Publicity posters can be posted on the bulletin boards, in the elevators, and in bathrooms around the building, and there are plasma video displays in key locations. In addition, it is possible to hang large banners on the walkway outside the building. Be sure to read the MSB Policy for Posting Flyers or Posters and Hanging Banners for instructions. Instructions for submitting plasma screens are on the services and support page. Then click on the tab for Hallway Message Monitors.
If you have a LinkedIn account, you may not realize how easy it is to use it for promotion. Sign up for groups that align with the interests of your event and post it to their members to see as a News or Discussion topic (groups like the Texas Exes might be a great place to start). Many LinkedIn members get summary e-mails from groups they belong to that go to their email inbox, so this can be a far-reaching tool if used creatively. Or, share it with your professional contacts by writing a status update that links to your Web site. See a list of McCombs-focused LinkedIn sites.
University-wide Events Calendar
You can now submit your event through HornsLink. Go to HornsLink to submit an event, use this guide to help you. UT EID required.
University-wide Informational Announcements
Go to the group email page for information about sending university-wide messages. These are generally reserved for things that are open to anyone or are major initiatives, so use your discretion on whether or not you think your event qualifies.
Community Event Calendars
Austin American Statesman and Austin360.com
To submit your event online, go to the events page. For the print version, e-mail email@example.com. The Austin American-Statesman also publishes a new weekly calendar that includes Central Texas lectures, seminars, conferences and academic events at universities and colleges, museums, convention centers, etc. so if your event falls under these categories, email them to firstname.lastname@example.org or call Angela Grayson at 512-445-1776.
This news blog is updated daily and features a weekly IST list of recommended events. Submit your event for consideration at the IST List.
Austin Business Journal
To submit business-related events with the ABJ for a fee of $99 each, go to the calendar listing page to fill out an event form. Non-profits may be able to get their event listed for free; contact the ABJ for more info.
Visit Austin Metro Entertainment for information on submitting your event(s) for consideration.
Submissions must be received several months in advance. Email email@example.com.
The Chronicle is published every Thursday. Info is due the Monday of the week prior to the issue in which you wish to have your event published. Listings are printed on a space-available basis. Submit your event with the event submission form.
The Daily Texan
This publication is focused on news and events happening at the university, so it is often a productive step to send them a press release regarding your event. Send releases to firstname.lastname@example.org. Remember that reporters are UT students and they are often on tight deadlines, so give them the essential information that will help them quickly understand the context of the event, and the reason why it is important for faculty, staff and students.
Submissions must be received at least six months in advance. Use the online contact form and click on “Comment on our event listings.”
For consideration of your event in the Tribune, go to the event page and click on the “Submit your event” online form.
KUT publishes events of interest to the UT community on their community calendar. To submit an event, use the online form.
KEYE-TV CBS 42
Post event submissions on the community calendar.
KTBC-TV FOX 7 News
Visit myFOXaustin and click on the “Message Board” link. Select the Events board to log in and submit your event to the community.
To submit your event, go to the upcoming events page.
KXAN-TV News 36 (NBC)
To submit your event, use the community event submission form.
Time Warner Cable News
To submit your event, go to the community page.
KLBJ-AM 590 News Radio
Submit events to email@example.com.
Submit events to firstname.lastname@example.org.
Submit events to email@example.com.
This online resource focuses mainly on events happening in the downtown area. To submit an event go to the events calendar and click on the “submit an event” link.
Austin Convention and Visitors Bureau
This online resource mainly lists events with the purpose of attracting tourists; however, certain university events are often included. To submit your event for consideration, fill out the event submission form at the events calendar.