MARK ALPERT, Professor, Department of Marketing: Foley's Professorship in Retailing,
Professor Alpert joined The University of Texas faculty in 1968. He previously taught at California State University Long Beach. He received his B.S. degree from the Massachusetts Institute of Technology in Industrial Management and Mathematics and his M.B.A., M.S., and D.B.A. degrees from the University of Southern California where he specialized in marketing, applied math, management, and economics. He was a Visiting Professor of Business at the University of Pittsburgh in 1978. Professor Alpert is the author of Pricing Decisions and co-author of Managerial Analysis in Marketing. He's authored or co-authored articles in the Journal of Marketing, Journal of Marketing Research, Journal of Communication, Journal of Social Psychology, Journal of Urban Analysis, and proceedings of the Association for Consumer Research, American Marketing Association and American Institute for Decision Sciences. He has presented papers at several national conferences, and chaired the Research Methodology Track (1976) and the Buyer Behavior Track (1987) of the American Marketing Association Editors' Conference. He is a member of the Editorial Board of the Journal of Retailing (where he has twice been selected as an outstanding reviewer), and he also serves as a reviewer for several conferences and professional journals. He continues his research in the areas of communications, consumer buying attitudes, and emotional effects of music in advertising. His teaching interests involve marketing management, marketing research, and decision support for marketing managers.
Selected Publications (since 1992): (with Judy Alpert and Elliot Maltz) Purchase Occasion Influence on The Role of Music in Advertising," Journal of Business Research (March 2005), pp. 369-376. (with Rajagopal Ragunathan), "Pscyhometrics of Hotel Service Quality: Comparative Factor Structures of Alternative Market Segments," International Business And Economics Research Journal, 2, (2003, No. 9), pp. 33-40. (with Pat Brockett, Linda Golden, Richard Derrig, and Arnold Levine, “Fraud Classification Using Principal Component Analysis of RIDITs," The Journal of Risk and Insurance, 69 (2002, No. 3), pp. 341-371. Received the ARIA Research Prize for 2003, awarded to the authors "of a paper published by the American Risk and Insurance Association that provides the most valuable contribution to casualty actuarial science." "Viewer Preference Segmentation and Viewing Choice Models for Network Television," (with Roland Rust and Wagner Kamakura), Journal of Advertising, (1992).
SUSAN M. BRONIARCYZK, Professor, Department of Marketing, Sam Barshop Centennial Professor in Marketing Administration.
Her research examines consumer behavior and decision-making with a focus on brand and product management, product recommendations and advice, and gift-giving. The Society for Consumer Psychology awarded her its first Early Career Contribution Award in 2000. The American Marketing Association awarded her dissertation on branding the 1992 John A. Howard award and her research on product assortment the 2003 O’Dell Award for its long-term significance to marketing theory and practice in the Journal of Marketing Research. Her research has appeared in leading academic journals including the Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, Journal of Personality and Social Psychology, Journal of Public Policy & Marketing, Journal of Retailing, Journal of Academy of Marketing Science and Organizational Behavior and Human Decision Processes. Her research has also been featured in the media including Time Magazine, Business Week, and U.S. News and World Report. She serves as associate editor at the Journal of Marketing Research and on the editorial boards of the Journal of Consumer Research, Journal of Consumer Psychology, and Journal of Marketing. She has been active in the Association for Consumer Research serving on its advisory board, as Treasurer, and 2001 ACR conference co-chair. Professor Broniarczyk teaches brand management and consumer behavior. She received a B.S. in Marketing from the University of Illinois at Urbana-Champaign and a Ph.D. in Marketing from the University of Florida.
Raj Ragunathan | Professor, Department of Marketing
Raj Raghunathan earned his Ph.D. from the Stern School of Business at New York University. Raj’s work juxtaposes theories from psychology, behavioral sciences, decision theory and marketing to document and explain interrelationships between affect and consumption behavior.
Raj’s work has been published in top marketing and psychology journals like Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, Journal of Marketing, Organizational Behavior and Human Decision Processes, Motivation and Emotion, and the Journal of Personality and Social Psychology. His work has also been cited in the popular press, like The New York Times, the Austin American Statesman, and Self magazine. Raj was recognized as a Marketing Science Young Scholar in 2005 for his contributions to the field of marketing, and was recently awarded the prestigious NSF Career Award.
ELI P. COX III, Professor, Department of Marketing, La Quinta Professor of Business
Professor Cox received his B.A. (1965) and M.B.A. (1966) from Michigan State University and his D.B.A. (1973) from Indiana University. He taught at Central Michigan University from 1966 to 1968, and has been with The University of Texas since 1971. He served as Director of the Option II MBA Program from 1982 to 1985 and Department Chairman from 1985 to 1989. He's been the Director of the Business Honors Program since 1995. Professor Cox's primary research interests are in marketing strategy, the design of product warnings, and quality management. He is author of Marketing Research: Information for Decision Making (Harper & Row, 1979) and Evaluating Complex Business Reports: A Guide for Executives (Dow Jones/Irwin, 1984). He is also the editor of a collection of readings on research methodology. His research appears in journals like the Journal of Marketing, Journal of Marketing Research, Public Opinion Quarterly, and the Journal of Product Liability, and the Journal of Public Policy and Marketing.
WILLIAM CUNNINGHAM, Professor, Department of Marketing
Dr. Cunningham served as dean of the College and Graduate School of Business (1983-85), President of The University of Texas at Austin (1985-1992), and Chancellor of The University of Texas System (1992-2000). Dr. Cunningham serves on a number of public corporate boards including Southwest Airlines, Lincoln Financial, John Hancock Mutual Funds, LIN TV, and Resolute Energy Corporation. His current research interests focus on corporate governance and marketing strategy.
GOLDEN LINDA L, Professor, Department of Marketing, Marlene and Morton Meyerson Centennial Professorship in Business
Dr. Golden received her Ph.D. from the University of Florida in 1975. She's published articles in the areas of attribution theory, comparative advertising, retail image and patronage behavior, methodological scaling issues, social marketing (health and ecological issues), and risk management. She currently holds the Judd Neff Fellowship at IC2, and she's a University of Texas Humanities Institute Fellow.
Journals Professor Golden has published articles in the Journal of Marketing Research, Journal of Consumer Research, Journal of Educational Research, Journal of Urban Analysis, and Management Science, and others.
Selected Publications: Golden, Linda L. and Andrea K. Suder (1994), "Disease Demarketing: The College AIDS Challenge," Health Marketing Quarterly, Volume 11, Number 3/4, 105-123. Brockett, Patrick L., William C. Cooper, Linda L. Golden, and Utai Pitaktong (1994), "A Neural Network Method for Obtaining an Early Warning of Insurer Involvency," Journal of Risk and Insurance, September, 402-424. Brockett, Patrick L., Linda L. Golden, and Harry L. Panjer (1996), "Flexible Purchase Frequency Modeling," Journal of Marketing Research, February, 94-107. Brockett, Patrick L., W.W. Cooper, Linda L. Golden, X. Xia (1997), "A Case Study in Applying Neural Networks to Predicting Insolvency for Property and Casualty Insurers," Journal of the Operational Research Society, Volume 48, 1153-1162. Brockett, Patrick L. and Linda L. Golden (2007), “Biological and Psychobehavioral Correlates of Risk Taking, Credit Scores, and Automobile Insurance Losses: Toward and Explication of Why Credit Scoring Works,” Journal of Risk and Insurance, Volume 74, Number 1, 23-63. AWARD: 2008 American Risk and Insurance Association (ARIA) Award for Most Outstanding Research Contribution to Casualty Actuarial Science in 2007. Brockett, Patrick L., Linda L. Golden, Montserrat Guillen, Jens Perch Nielsen, Jan Parner, and Ana Maria Perez-Marin (2008), “Survival Analysis of A Household Portfolio of Insurance Policies: How Much Time Do You Have to Stop Total Customer Defection?” Journal of Risk and Insurance, Volume 75, Number 3, 713-737. Brockett, Patrick L., William W. Cooper, Linda L. Golden, Subal C. Kumbhakar, Michael J. Kwinn, Jr., Brian Layton, and Barnett R. Parker (2008), “Estimating Elasticities with Frontier and Other Regressions in Evaluating Two Advertising Strategies for U.S. Army Recruiting,” Socio-Economic Planning Sciences. Volume 42, 1-17. Stanaland, Andrea and Linda L. Golden (2009), “Consumer Receptivity to Social Marketing Information: The Role of Self-Rated Knowledge and Knowledge Accuracy,” Academy of Marketing Studies Journal, Volume 13, Number 2, 25-34. Ai, Jing, Patrick L. Brockett, and Linda L. Golden (2009), “Assessing Consumer Fraud Risk in Insurance Claims: An Unsupervised Learning Technique Using Discrete and Continuous Predictor Variables,” North American Actuarial Journal, Volume 13, Number 4, 438-458. Gilligan, Colin and Linda L. Golden (2009), “Rebranding Social Good: A Social Profit Approach,” Academy of Marketing Studies Journal, Volume 13, Number 2, 97-117. Brockett, Patrick L., Linda L. Golden, Ming Wen and Chuanhou Yang (2009), “Pricing Weather Derivatives Using the Indifference Approach,” North American Actuarial Journal, Volume 13, Number 3, 303-315.
WAYNE D. HOYER, Chair and Professor, Department of Marketing: Director, Center for Customer Insight & Marketing Solutions (CCIMS), holds the James L. Bayless/William S. Farrish Fund Chair for Free Enterprise.
Dr. Hoyer joined the faculty of The University of Texas in the Spring of 1981 after receiving his Ph.D. (1980), M.S. (1979), and B.S. (1976) from Purdue University. His major area of study is consumer psychology. Dr. Hoyer's research interests include consumer information processing and decision making, customer relationship management, and advertising information processing (including miscomprehension and humor). Dr. Hoyer has published over 60 articles in the Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Retailing, and other marketing and psychology forums. He is co-author of a textbook in consumer behavior with Deborah MacInnis (now in the 5th Edition).
His teaching interests include consumer behavior, customer strategy, and integrated marketing communications. He has also taught internationally at the University of Mannheim (including one year during 2006-7), the University of Muenster, and the Otto Bleisheim School of Management in Germany, the University of Bern in Switzerland, and was a research fellow at the University of Cambridge (UK).
Selected Publications: “Customer Company Identification and the Service Profit Chain,” (with C. Homburg and J. Wieseke) Journal of Marketing, March, 2009, in press; “The Role of Cognition and Affect in the Formation of Customer Satisfaction- A Dynamic Perspective,” (with C. Homburg and N. Koschate), Journal of Marketing 70 (3), 2006, 21- 31. “The ‘Unhealthy = Tasty Intuition’ and its Effects on Taste Inferences, Enjoyment, and Choice of Food Products, (with R.Raghunathan and R, Walker- Naylor),Journal of Marketing, 70 (4), 2006, 170- 84. “Do Satisfied Customers Really Pay More? A Study of the Relationship Between Customer Satisfaction and Willingness to Pay,” (with C. homburg and N. Koschate), Journal of Marketing, 69 (2), 2005, 84-96. “The Customer Relationship Management Process: Its Measurement and Impact on Performance,” (with W.J. Reinartz and M. Krafft), Journal of Marketing Research, 16 (August 2004), 293- 305. “Humor in Television Advertising: A Moment-to-Moment Model,” (with J.L.C.M. Woltman Elpers and A. Mukherjee), Journal of Consumer Research, 31 (3) (2004), 592- 598. "Consumers’ Perceptions of the Assortment Offered on a Grocery Category: The Impact of Item Reduction," (with Susan M. Broniarczyk and Leigh McAlister), Journal of Marketing Research, (May 1998), 166-76. - Given the 2003 William F. O’Dell Award for the Outstanding Article appearing in the Journal of Marketing Research in 1998; Awarded by the American Marketing Association).. "Why Switch?: Product Category Level Explorations for True Variety Seeking Behavior," (with H.C.M. van Tryjp and J.J. Inman), Journal of Marketing Research, 33(3), 1996, 281-92. "The Effects of Brand Awareness on Choice for a Common, Repeat-Purchase Product," (with S. Brown), Journal of Consumer Research, 17 (September 1990), 141-148.. Consumer Behavior (with D. MacInnis); Boston: Houghton-Mifflin, 4th Edition, 2007.
JULIE IRWIN,Professor, Department of Marketing, Government and Society
Julie Irwin joined the faculty in 1999. Her previous faculty appointments were at the Stern School of Business at New York University and the Wharton School of the University of Pennsylvania (visiting appointment). She received her Ph.D. in cognitive psychology from the University of Colorado, and post-doctoral training in the Quantitative Psychology division of the Psychology Department at the University of Illinois. Prof. Irwin served as an ad-hoc reviewer for a number of economics, psychology, and marketing journals. She was recently a guest editor for an issue of Journal of Consumer Psychology. In 1999 she was appointed to serve on the editorial board of Organizational Behavior and Human Decision Processes. In 1995 she was awarded a three-year National Science Foundation grant to study group decision processes. Her primary research interest is in consumer decision-making, especially issues invoking emotion, ethics, and/or risk. She also has an ongoing research interest in methodology and scaling. She has published over 20 journal articles and book chapters.
Representative Publications: Irwin, Julie R. and Gary H. McClelland, "Heuristics for Moderated Regression Models," Journal of Marketing Research, conditionally accepted. Baron, Jonathan and Julie R. Irwin, "Values and Decisions", to appear in Wharton on Decision Making, Howard Kunrether and Steven Hoch, Eds. Irwin, Julie R., "Treating individual difference predictors as continuous or categorical," and "Mediators and Moderators," Journal of Consumer Psychology, Special Issue on Methodological Concerns for the Experimental Behavior Researcher, Dawn Iacobucci, Special Editor, Fall, 1999. Irwin, Julie R., "Introduction to the Special Issue on Ethical Tradeoffs in Consumer Decision Making," Journal of Consumer Psychology, 8, 211-213. Coupey, Eloise, Julie R. Irwin, and John W. Payne (1998). "Product familiarity and the expression of preferences," Journal of Consumer Research, 24, 459-468. Irwin, Julie R. and Joan Scattone (1997). "Anomalies in the valuation of consumer goods with environmental attributes," Journal of Consumer Psychology, 6, 339-363. Irwin, Julie R. and James H. Davis (1995)."Choice/Matching preference reversals in groups: Consensus processes and justification-based reasoning," Organizational Behavior and Human Decision Processes, 64, 325-339. Irwin, Julie R. (1994)."Buying/selling price preference reversals: Preference for environmental changes in buying versus selling modes," Organizational Behavior and Human Decision Processes, 60, 431-457. Irwin, Julie R., Paul Slovic, Sarah Lichtenstein, and Gary H. McClelland (1993)."Preference reversals and the measurement of environmental values," Journal of Risk and Uncertainty, 6, 1-13. Irwin, Julie R., Gary H. McClelland, and William D. Schulze (1992)."Hypothetical and real consequences in experimental auctions for insurance against low-probability risks," Journal of Behavioral Decision Making, 5, 107-116.
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Rsji Srinivasan | Professor, Department of Marketing
She received her Ph.D. from Pennsylvania State University. Dr. Srinivasan’s expertise centers on organizational innovation and marketing metrics, including such topics as new product development, market entry and exit strategies, and the financial performance of firms.
VIJAY MAHAJAN, Professor, Department of Marketing, John P. Harbin Centennial Chair in Business
He has received numerous lifetime achievement awards including the American Marketing Association (AMA) Charles Coolidge Parlin Award for visionary leadership in scientific marketing. The AMA also instituted the Vijay Mahajan Award in 2000 for career contributions to marketing strategy. In 2006, he received the Distinguished Alumnus Award from the Indian Institute of Technology (Kanpur) for his contributions to management research. He served as the dean of the Indian School of Business, Hyderabad, from 2002-2004.
Professor Mahajan is author or editor of twelve books including his recent 2012 book, The Arab World Unbound. These books have been translated into twelve languages. His book, The 86% Solution, received the Book-of-the-Year award (Berry-AMA) in 2007 and Convergence Marketing and Africa Rising were among the finalists for the same award in 2003 and 2010 respectively.
Professor Mahajan is also one of the world’s most widely cited researchers in business and economics (as per highlycited.com) and has been invited by more than 120 universities and research institutions worldwide for research presentations. He has also been the editor of the Journal of Marketing Research. Professor Mahajan has consulted with various Fortune 500 companies and has delivered executive development programs worldwide.
Mahajan received B.Tech in Chemical Engineering from the Indian Institute of Technology at Kanpur, his M.S. in Chemical Engineering and Ph.D in Management from the University of Texas at Austin.
LEIGH McALISTER, Professor, Department of Marketing, Ed and Molly Smith Chair in Business Administration
Professor McAlister received a B.A. from the University of Oklahoma (1972) and an M.S. (1975) and a Ph.D. (1978) from Stanford University. The American Marketing Association selected her thesis as the best doctoral dissertation in 1978. The Association of Consumer Researchers and the Journal of Consumer Research also selected the article from her thesis as the best article based on a doctoral dissertation in 1978. She won the 2003 O’Dell Award, the 2005 Davidson Prize for best paper in Journal of Retailing, and she was a finalist for the 2007 MSI/H. Paul Root Award for a paper in the Journal of Marketing with the most impact on practice. Her research focuses on consumers’ reactions to marketing interventions and the strategic implications of those reactions. She's published articles in Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, Marketing Science and Journal of Retailing. Her work has been supported by Procter & Gamble, HEB Grocery Co., 3M, Motorola, Frito-Lay, Philip Morris, Pepsi, Miller, McLane Distributing, and the Marketing Science Institute.
Professor McAlister has also edited: Choice Models for Buyer Behavior, 1982; ACR Proceedings, 1992; and, in 1997, she published Grocery Revolution, a book co-authored with Professor Barbara Kahn of Wharton. Professor McAlister is on editorial boards of the Marketing Science, Journal of Marketing Research, Journal of Marketing, Journal of Consumer Psychology and Marketing Letters. She's served as executive director of the Marketing Science Institute from 2003-2005. While on the faculty of the University of Washington (1978-1981), Professor McAlister was named the outstanding teacher in the Graduate School of Business. At M.I.T. (1981-1986), she won an institute-wide teaching award. In 1987, 1988, 1989, 1992, 1996, 2001, 2002 and 2006 Professor McAlister won teaching awards at The University of Texas. She was given the CBA Award for Research Excellence in 1994, and the CBA Award for Teaching Innovation in 1996.
ROBERT PETERSON, Associate Dean for Research, John T. Stuart III Centennial Chair in Business Administration, and Charles Hurwitz Fellow, IC2 Institute
Dr. Peterson's received his doctorate from the University of Minnesota. For the past few years, he's concentrated his research and teaching interests on marketing strategy, research methodology, and the quality of self-report data. Professor Peterson has authored nearly 150 books and articles. His articles have appeared in more than three dozen journals, including Management Science, Journal of Marketing, Journal of Marketing Research, Public Opinion Quarterly, Journal of Applied Psychology, Journal of International Business Studies, Journal of Consumer Research, and Marketing Science.
Professor Peterson is a former chairman of the department, a past president of the Southwestern Marketing Association and a former vice president of the American Marketing Association. He was the president of the Academy of Marketing Science. He has served as the editor of the Journal of Marketing Research and the Journal of the Academy of Marketing Science. He's received numerous awards and honors, and currently serves on eight editorial review boards.
Selected Publications (1995-1998): Strategic Marketing: Cases and Comments (10th ed.), Boston, MA: Allyn and Bacon, 2004 (with R. A. Kerin). Constructing Effective Questionnaires, Thousand Oaks, CA: Sage Publications, 2000. "Exploring the Implications of the Internet for Consumer Marketing," Journal of the Academy of Marketing Science, 25 (Fall 1997), pp. 329-346 (with S. Balasubramanian and Bart Bronnenberg). “Consumer Search Behavior and the Internet,” Psychology & Marketing, 20 (February 2003), pp. 99-121 (with M. Merino). “Reflections on the Use of Instructional Technologies in Marketing Education,” Marketing Education Review 12 (Fall 2002), 7-17 (with G. Albaum, J. L. Munuera, and W. H. Cunningham). “Exploring the Implications of M-Commerce for Markets and Marketing,” Journal of the Academy of Marketing Science 30 (Fall 2002), pp. 344-357 (with S. Balasubramanian and S. L. Jarvenpaa). “On the Use of College Students in Social Science Research: Insights from a Second-order Meta-Analysis,” Journal of Consumer Research 28 (December 2001), pp. 450-461.